JeffK
Well-Known Member
We all are hungering for information as owners/fans - but if ran Tesla I would also keep my mouth shut and fire anybody who didn't. Dollars drive everything Jeff.
Tesla is doing the right thing, business-wise, by keeping us in the dark. They've made their promise - they're selling hardware - they're updating software - that's enough. The last thing Tesla's owners need is videos of testing fails going viral and candid interviews with engineers going "gosh golly - this here is a hard problem. We're workin' on it..."
- Nissan and other automakers which do not actually have a product on the market to purchase now: They aren't any more forthcoming than Tesla is when it does not serve their interests. Auto makers which do not have a product to sell in a world in which Tesla is threatening the market share of every single other automaker - have a strong incentive to show off videos of their R&D to the public. Why is this? It's to reassure their shareholders that the C-Suite set is not sitting on their collective hineys at HQ while the NPV of their business drops through the toilet. I'm convinced this is why Audi is slinging a ludicrously crippled "Level 3" A8 this year - it's just a marketing stunt to also show the world that Audi isn't being left in the dust.
- SpaceX: SpaceX has a product to sell - space launches - and it has 16 successful stuck landings in a row right now. Why not share a great video of the blood sweat, tears and failure that went into developing this amazing success - now that the failures are in the past. If SpaceX was taking $$$DEPOSITS$$$ for rocket launches while the rockets were still in development would @JeffK's marketing consulting firm advise the CEO to start posting up videos of his rockets exploding on the launch pad? I don't think so.
There's still a huge difference between FSD and the current autopilot implementation. By keeping silent, they are just causing doubt and potentially losing out on what I will call "FSD deposits." How many people, according to the polls, are not going to purchase the FSD upgrade right away... there's a reason for that.
If Tesla owners were to see videos of progress then they might feel more reassured instead of more in the dark.
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