The service snafus weighed on Tesla Chief Executive Officer Elon Musk. “When I think about what my priorities are this quarter,” he said in January 2019, “it’s improving service in North America. That’s No. 1.”
It remains an unfinished mission, according to Bloomberg’s new survey of nearly 5,000 Model 3 owners. A quarter of owners still endured waits of 10 days or more for a service appointment in the third quarter of this year, and dissatisfaction with initial service visits climbed to a new high. At the same time, Tesla corrected some of its biggest service complaints: wait times for parts improved dramatically, and manufacturing refinements reduced the number of things that need fixing in the first place.
When the Model 3 first arrived, Tesla struggled to manufacture the cars fast enough. Overcoming those bottlenecks sent thousands of cars out of the factory with defects, a topic explored in the first chapter of
Bloomberg’s survey on improved manufacturing quality. As a consequence, Tesla’s uniquely self-managed service network was unprepared for the volume of repairs needed. This is the story of Tesla—struggle to make the impossible work, and in doing so reveal the next weakness in an untested system. Fix and repeat.