These people will be VERY unforgiving and thus the press will be very unforgiving if Tesla continues to have actual or perceived reliability problems.
Those of us coming from Toyotas and Hondas are a tough crowd. We're a much tougher crowd than luxury car buyers, judging by the sub-Toyota reliability ratings I see on luxury cars.
We are less likely to have spare cars laying around[0], and we haven't needed them. We depend on this one car to get to work, every day without fail, and our bosses don't take excuses.
I've owned many kinds of cars, some with luxury features, and some without -- but the most luxurious one is the one which I can trust to start on every 0 degree morning.
In the past, I've favored mass market cars over entry level luxury cars because they're *very* well engineered, with the costs amortized over many more units. In my opinion, mass market cars are better engineered than luxury cars, even though most people can't see it -- because these cars are optimized for their role as transportation appliances.
So, yeah, the Model 3 is going in front of a tough crowd. Much tougher than the early adopter crowd or the luxury car buyer crowd. We've become accustomed to vehicles which run for years on end minimal maintenence, and depend on them for our livliehood.
I'm personally not all that impressed by a lack of hard plastics in the interior, or whiz-bang features. The air suspension, the Model S door handles, the Model X robot doors, and the Model X's enormous windhsield are all features which detract from the value of the car to me, because those will be expensive to maintain after the warranty expires.
Yes, I intend to own our Model 3 and/or keep it in the family beyond 8 years and 100k miles. I don't know what the warranty period will be, but I'll be involved with this car long past the warranty period.
I really like what Tesla is doing and I'm really looking forward to my Model 3. But, its primary function will be as my sole commuter car, and a car which spends a lot of time in the shop is not the right tool for the purpose. The point is to get off of gasoline. The performance, the looks, the interior are merely nice-to-haves.
[0] I like cars, and would probably have a interesting $5k weekend beater as plaything, if we had the driveway space. Buying a bigger house to park cars isn't a