Yes, they effectively cancelled the original FSD discount offer when they revised prices. So I think morally you are right. I don't think they ever intended for this to happen, but it has left early FSD adopters without any benefit for ordering it early, although it's not like you had to pay for FSD at that point or even commit to having it. Be interesting to see if they give you the FSD discount on top of the revised price. I very much doubt they would have any legal obligation, so you are relying on a goodwill gesture.
I completely agree with you here. Actually, If memory serves me correctly, they dropped the FSD discount before any other UK price changes came into effect. The FSD price went up on its own as they are planning on in mid-August. I'll keep you informed on how I get on with my request/complaint.
The original email on May 1st stated the following:
"All Model 3 orders placed before 10th May will save £1,000 on Full Self‑Driving.
Deliveries will begin late June and will be prioritised based on reservation date, delivery location and configuration options."
It is because of this that I think their attitude to those who ordered FSD prior to this date feels a little unfair.
My second issue with this email is that Tesla was still giving the impression that the £1000 reservation fee (refundable on purchase/cancellation) means reservation holds priority when ordering. Interestingly, the order of that priory has switched around in subsequent communications...
More recent text:
Deliveries continue from August onwards. Priority is based on configuration options and reservation date.
Clarifying that configuration options trump reservation fee rendering reservation practically useless for the UK.
I have written to complain about both points.
I expect to hear nothing.
... and to be secretly put at the back of the queue
FWIW I would take the opportunity to save nearly £6k on your order by deleting FSD. IMO, having already got it on my MX, It isn't worth anything like that sort of money.
I am beginning to agree with your mantra on FSD. If I lose the discount, I will definitely drop it, as soon as I get a sniff of actual delivery. I'll save the £4900 cost, plus I'd get the further benefit of a lower price for the car I've ordered (so long as the 19" Sport Wheels don't then come into play)! Typical that my spec is one of the few that have increased in price overall (LRAWD/Black/19" Sport/Early FSD).
Still going to buy a Model 3 though!!
I personally changed to P+. I went up to P- which would have been ideal. Performance with aero wheels. But then found P+ only a little more. But once convinced about the performance and the price is not more than the original AWD model, I did not want to go back down to the AWD. Esp when P+ is a little more again. If they started the pricing at the current level, I would have just gone for the AWD.
Funny that I don't see the AWD as a step down from a P+/-. I just see it as an alternative I prefer. Hence still being willing to stick with my configuration as pretty much the same cost as a P+/White/Black/FSD. Although, particularly as there is no sign of my car on the horizon I am beginning to seriously consider re-ordering LRAWD/White/Black/18"/AP configuration saving me £8,860!