So, in March 2016, Tesla unveiled the dashboard and control interface concept for the Model 3: a single LCD panel to control almost every aspect of the car's functionality, and a smooth, unbroken dash. Having seen the future, Lexus, for the dash for its brand new NX300h has come back with ... this:
There is much that could be said about this tightly packed showcase of every button and knob design ever used in any car ever, and as tempted as I am to mention the CD player, the tiny incongruous analog clock, and paddle shifters, what I really want is to call out one thing: That display? It isn't a touch-screen. It is operated by a trackpad on the center console. Because touch-screens are for losers.
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Why will the big auto companies, with their vastly greater resources, not crush Tesla? This is why.
There is much that could be said about this tightly packed showcase of every button and knob design ever used in any car ever, and as tempted as I am to mention the CD player, the tiny incongruous analog clock, and paddle shifters, what I really want is to call out one thing: That display? It isn't a touch-screen. It is operated by a trackpad on the center console. Because touch-screens are for losers.
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Why will the big auto companies, with their vastly greater resources, not crush Tesla? This is why.