It's not.
4,000 lb car @ 70 MPH: 888,000 joules
1 lb @ 70 MPH, 17" diameter: 182 joules
So each pound you take off a wheel is 730 joules at 70 MPH, out of 888,000. 0.09%.
Stock uberturbines are 32 lbs. SV104's are $6000+ per set, but sure, they weigh 10 lbs less (so do $250 wheels). That's a lot of coin for 1%.
No way you are noticing 1% reliably, and again, as the power falls off below 50% power, you have no idea if the wheels made any difference since the power is changing so fast vs SoC.
Maybe someone that spent $6000 for wheels that don't even list their weight as a spec would be kinda biased about how much performance they gained. Glad you like your wheels though.
Fair. So 1 lb is 182 joules turning each, and 222 joules forward (like any single pound in the car is). Yes, there is literally more energy in the linear mass than the rotational mass.