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Mazda Just Doesn't Get it, Stuck in Short Sighted Thinking

Discussion in 'Electric Vehicles' started by S'toon, Mar 6, 2017.

  1. S'toon

    S'toon Knows where his towel is

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    Full article at:
    Why Mazda is in no rush to go electric
     
  2. Yip M

    Yip M Member

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    Thanks for posting this. Last year I sold my 2004 Mazda 6, which had served me well. We looked at the CX5 to replace it, but went with the Hybrid Toyota Rav4. A couple years ago, I imagined having two new Mazda vehicles. My Model 3 reservation means I will have 0 new Mazdas. I feel like electrification would fit really well with Mazda's style, but at this point, they've probably missed the boat.

    I wrote them an email saying as much. 2 sales isn't much, but hopefully it's a little bit of "real pressure".
     
  3. McRat

    McRat Active Member

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    Unlike Toyota, VW, and others, Mazda simply does not engineer gas-guzzlers.
     
  4. JohnSnowNW

    JohnSnowNW Active Member

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    No, they engineer high-compression engines in reduced weight vehicles. Not going to cut it, unfortunately.
     
  5. thelastdeadmouse

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    I think the reality of the situation is that Mazda just doesn't have the resources to develop electrics. That's why they only create inline 4 engines, all sharing a lot of their layout and tech. They also can't really afford to release a vehicle that's not a commercial success. I love Mazda as a company, but I'm just not sure how they're going to manage the eventual conversion to electric. Hopefully they can pick up a partnership with a certain American electric powertrain developer...
     
  6. TonyWilliams

    TonyWilliams Active Member

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    Mazda sells under $40 billion in California, therefore, like Land Rover, Subaru, Aston Martin, and several others, they are not required to have an Electric Vehicle in California.
     
  7. green1

    green1 Active Member

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    Mazda: "We don't make electric vehicles because nobody is buying electric vehicles"
    Consumers: "How can we buy them if you don't make them?"
    Maxda: "why would we make something that nobody is buying?"

    This is classic entrenched player thinking. They will either see the light soon, or become a footnote in history.
     
    • Like x 1
  8. S'toon

    S'toon Knows where his towel is

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    Mazda still doesn't get it.

    Full article at:
    Mazda exec presents bold ‘let’s pretend the EV future will never come’ strategy
     
    • Like x 1
  9. Mr X

    Mr X Future Owner

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    I bet Franz wishes he was still with Mazda. /
     
  10. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Well-Known Member

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    Criticize what you don't have, exaggerate what you have.
     
  11. Phillip L

    Phillip L Gas Passer

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    By the time different jurisdictions mandate that no new cars except ev's like Britain is going to do, they will be a fading memory. Too bad, I have owned a few Mazda's in my pre-ev days, and really liked them.
     
  12. aesculus

    aesculus Still Trying to Figure this All Out

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    I had one of the early rotaries and it was a kick of a car. Basically 'fake news' brought those to a halt (rumors of bad seals and trumped up epa ratings that were totally bogus).
     
  13. Jason S

    Jason S Model S Sig Perf (P85)

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    Heh, the 70s rotary engines did basically need a rebuild every 100k miles but they were pretty awesome. And the rebuild could be done very easily.
    Up until I was just done with gasoline powered engines, I was a Mazda fan. Even the local dealership would get much praise from me.
    But we move on. <3 the Model S.
     
  14. Gwgan

    Gwgan Almost a wagon

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  15. Phillip L

    Phillip L Gas Passer

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    Welcome aboard the ev express!:D
     

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