TMC is an independent, primarily volunteer organization that relies on ad revenue to cover its operating costs. Please consider whitelisting TMC on your ad blocker and becoming a Supporting Member. For more info: Support TMC

Mazda Just Doesn't Get it, Stuck in Short Sighted Thinking

Discussion in 'Electric Vehicles' started by S'toon, Mar 6, 2017.

  1. S'toon

    S'toon Knows where his towel is

    Joined:
    Apr 23, 2015
    Messages:
    2,504
    Location:
    SK
    Full article at:
    Why Mazda is in no rush to go electric
     
  2. Yip M

    Yip M Member

    Joined:
    Mar 16, 2016
    Messages:
    8
    Location:
    MI
    Thanks for posting this. Last year I sold my 2004 Mazda 6, which had served me well. We looked at the CX5 to replace it, but went with the Hybrid Toyota Rav4. A couple years ago, I imagined having two new Mazda vehicles. My Model 3 reservation means I will have 0 new Mazdas. I feel like electrification would fit really well with Mazda's style, but at this point, they've probably missed the boat.

    I wrote them an email saying as much. 2 sales isn't much, but hopefully it's a little bit of "real pressure".
     
  3. McRat

    McRat Active Member

    Joined:
    Jan 20, 2016
    Messages:
    3,552
    Location:
    Norco, CA
    Unlike Toyota, VW, and others, Mazda simply does not engineer gas-guzzlers.
     
  4. JohnSnowNW

    JohnSnowNW Active Member

    Joined:
    Feb 13, 2015
    Messages:
    1,724
    Location:
    Minnesota
    No, they engineer high-compression engines in reduced weight vehicles. Not going to cut it, unfortunately.
     
  5. thelastdeadmouse

    Joined:
    Apr 11, 2012
    Messages:
    213
    Location:
    Potsdam, New York
    I think the reality of the situation is that Mazda just doesn't have the resources to develop electrics. That's why they only create inline 4 engines, all sharing a lot of their layout and tech. They also can't really afford to release a vehicle that's not a commercial success. I love Mazda as a company, but I'm just not sure how they're going to manage the eventual conversion to electric. Hopefully they can pick up a partnership with a certain American electric powertrain developer...
     
  6. TonyWilliams

    TonyWilliams Active Member

    Joined:
    Jun 11, 2012
    Messages:
    1,284
    Location:
    San Diego - Tesla powered Rav4 EV
    Mazda sells under $40 billion in California, therefore, like Land Rover, Subaru, Aston Martin, and several others, they are not required to have an Electric Vehicle in California.
     
  7. green1

    green1 Active Member

    Joined:
    Mar 25, 2014
    Messages:
    4,548
    Location:
    Calgary, Alberta, Canada
    Mazda: "We don't make electric vehicles because nobody is buying electric vehicles"
    Consumers: "How can we buy them if you don't make them?"
    Maxda: "why would we make something that nobody is buying?"

    This is classic entrenched player thinking. They will either see the light soon, or become a footnote in history.
     
    • Like x 1
  8. S'toon

    S'toon Knows where his towel is

    Joined:
    Apr 23, 2015
    Messages:
    2,504
    Location:
    SK
    Mazda still doesn't get it.

    Full article at:
    Mazda exec presents bold ‘let’s pretend the EV future will never come’ strategy
     
    • Like x 1
  9. Mr X

    Mr X Future Owner

    Joined:
    Jan 18, 2013
    Messages:
    931
    Location:
    Simi Valley, CA
    I bet Franz wishes he was still with Mazda. /
     
  10. ItsNotAboutTheMoney

    ItsNotAboutTheMoney Well-Known Member

    Joined:
    Jul 12, 2012
    Messages:
    5,342
    Location:
    Maine
    Criticize what you don't have, exaggerate what you have.
     
  11. Phillip L

    Phillip L Member

    Joined:
    Mar 31, 2015
    Messages:
    348
    Location:
    Owen Sound, Ontario, Canada
    By the time different jurisdictions mandate that no new cars except ev's like Britain is going to do, they will be a fading memory. Too bad, I have owned a few Mazda's in my pre-ev days, and really liked them.
     
  12. aesculus

    aesculus Still Trying to Figure this All Out

    Joined:
    May 31, 2015
    Messages:
    2,470
    Location:
    Northern California
    I had one of the early rotaries and it was a kick of a car. Basically 'fake news' brought those to a halt (rumors of bad seals and trumped up epa ratings that were totally bogus).
     
  13. Jason S

    Jason S Model S Sig Perf (P85)

    Joined:
    Apr 20, 2012
    Messages:
    1,454
    Location:
    Rocklin, CA
    Heh, the 70s rotary engines did basically need a rebuild every 100k miles but they were pretty awesome. And the rebuild could be done very easily.
    Up until I was just done with gasoline powered engines, I was a Mazda fan. Even the local dealership would get much praise from me.
    But we move on. <3 the Model S.
     
  14. Gwgan

    Gwgan Almost a wagon

    Joined:
    Aug 11, 2013
    Messages:
    1,455
    Location:
    Maine
  15. Phillip L

    Phillip L Member

    Joined:
    Mar 31, 2015
    Messages:
    348
    Location:
    Owen Sound, Ontario, Canada
    Welcome aboard the ev express!:D
     

Share This Page