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Discussion in 'Electric Vehicles' started by S'toon, Mar 6, 2017.
Full article at:
Why Mazda is in no rush to go electric
Thanks for posting this. Last year I sold my 2004 Mazda 6, which had served me well. We looked at the CX5 to replace it, but went with the Hybrid Toyota Rav4. A couple years ago, I imagined having two new Mazda vehicles. My Model 3 reservation means I will have 0 new Mazdas. I feel like electrification would fit really well with Mazda's style, but at this point, they've probably missed the boat.
I wrote them an email saying as much. 2 sales isn't much, but hopefully it's a little bit of "real pressure".
Unlike Toyota, VW, and others, Mazda simply does not engineer gas-guzzlers.
No, they engineer high-compression engines in reduced weight vehicles. Not going to cut it, unfortunately.
I think the reality of the situation is that Mazda just doesn't have the resources to develop electrics. That's why they only create inline 4 engines, all sharing a lot of their layout and tech. They also can't really afford to release a vehicle that's not a commercial success. I love Mazda as a company, but I'm just not sure how they're going to manage the eventual conversion to electric. Hopefully they can pick up a partnership with a certain American electric powertrain developer...
Mazda sells under $40 billion in California, therefore, like Land Rover, Subaru, Aston Martin, and several others, they are not required to have an Electric Vehicle in California.
Mazda: "We don't make electric vehicles because nobody is buying electric vehicles"
Consumers: "How can we buy them if you don't make them?"
Maxda: "why would we make something that nobody is buying?"
This is classic entrenched player thinking. They will either see the light soon, or become a footnote in history.
Mazda still doesn't get it.
Full article at:
Mazda exec presents bold ‘let’s pretend the EV future will never come’ strategy
I bet Franz wishes he was still with Mazda. /
Criticize what you don't have, exaggerate what you have.
By the time different jurisdictions mandate that no new cars except ev's like Britain is going to do, they will be a fading memory. Too bad, I have owned a few Mazda's in my pre-ev days, and really liked them.
I had one of the early rotaries and it was a kick of a car. Basically 'fake news' brought those to a halt (rumors of bad seals and trumped up epa ratings that were totally bogus).
Heh, the 70s rotary engines did basically need a rebuild every 100k miles but they were pretty awesome. And the rebuild could be done very easily.
Up until I was just done with gasoline powered engines, I was a Mazda fan. Even the local dealership would get much praise from me.
But we move on. <3 the Model S.
Toyota and Mazda link up to build $1.6 billion U.S. plant, develop electric cars
Welcome aboard the ev express!