Here's another way to think about the 300 mile pack...I'd like to hear your feedback. (I'm going to use U.S. cost, including the federal tax rebate here...others will need to make adjustments). There's a little bit of speculation here, but hopefully not too much:
Let's compare a BMW 535i (starting at $50k in the US) versus the Model S (also starting around $50k after the tax rebate).
For the Model S, consider the base car (no options) with the 300 mi pack upgrade:
If the pack is at 70% after 100,000 miles, as some predictions (including Tesla's) show, that means I have 210 ideal miles left (about 168 real-world driving miles, if you consider real-world mileage to be about 80% of ideal miles).
I'm guessing perhaps that my pack might be at 50% at 150,000 miles. That means 150 ideal miles, or about 120 real-world driving miles at 80% of ideal miles).
120 real-world driving miles is the bottom of my personal limit, so I'm going to consider that I can keep a 300 mi pack for 150,000 miles in this case.
At 300 Wh/mi + 15% for charging inefficiency, that means I'm using about 345 Wh/mi to drive. 150,000 miles @ 345 Wh/mi = 51.750 MWh of electricity.
At 15 cents/kWh (25% more than my rate here--to account for increasing electricity costs), that's a total electricity cost of $7,762 for 150,000 miles.
So for the base Model S with 300mi pack upgrade, I get 150,000 miles for $20,000 (pack upgrade) + $7,762 (electricity) for a total of $27,762.
For the BMW 535i (which gets about 25 mpg average), consider that I also get no options (just like the Model S)--so the car itself costs about the same.
Assuming gas is at $4 per gallon average over the span of that 150,000 miles (about 10 years for me--which might be a conservative price), that same 150,000 mi costs (150,000 mi * $4/gal) / 25 mpg = $24,000.
So for the base BMW, I get 150,000 mi for $24,000. Not too far from the Model S.
Throw in lower maintenance cost, savings to the environment, convenience (no need to go to the gas station), the decent chance of getting at least a little bit of money back by turning in a used battery, and you probably come out ahead with the 300 mi pack...no?
Again, this all assumes I can hold 50% capacity by 150k mi, which is of course a question mark at this point.
Thoughts?