A couple of comments:
I am an original, Roadster 2.5, Model S (Perf Sig) and Toyota Rav4 EV (Tesla under the hood) owner, and if you are willing to spot me a week or two, an IPO shareholder; I have yet to get a communication from Tesla Energy in response to my Powerwall inquiry so I doubt owning a Tesla product is the qualifying criteria for the prioritization of Powerwall sales.
I've kindofsorta been in the solar PV business as a consultant for 15+ years; based on my experience, I suspect an enormous percentage (80% or better) of PV installations will adopt an energy storage element to their systems - over time. I add the "over time" statement because many of my clients, when discussing energy storage costs, are dismissive and state, "I can just run a generator if the grid goes down". I usually respond with, "if you don't regularly run/diligently maintain your generator, there is a good chance it won't start because the fuel clogs the carburetor". I then perform some quick math with them in regards to the amount of gasoline storage one would need for a 1-week grid outage and discuss the value of food in the freezer/refrigerator etc - to no avail. My 80% SWAG, is based on the post PV installation conversations, in which clients call me back and ask, "Can I add that battery back-up option now?"
What a lot of folks do not understand about energy storage is, even if your storage is very limited i.e. ~6kWh, during the peak of the day you will have access to the maximum amount of energy your system is capable of producing, in other words, during daylight you can be energy rich, then as the sun sets, you then adjust your energy consumption relative to your storage capacity. For example, my 9kW PV system only has 4kWh of storage, yet can easily can easily enable me to live a "normal" American lifestyle, including charging our one of our EV's @ a 5kW rate, for a couple of hours, between 10AM and 3PM - the last time we had a natural disaster, the grid was out for a week, even the ICE folks were afflicted as the nearby gas stations need electricity to operate the pumps. In that one event, my storage investment more than paid for itself.