I remember using Apple II’s in high school and being fascinated by the Macintosh when it was first introduced. I even convinced my parents to buy one, then a second as my siblings aged and we began competing for computer time.
I remember using IBM’s at my first job out of college and wondering why it was so much more difficult than the Mac. Couldn’t everyone see Macs were clearly superior?
Years later, I remember convincing the powers that be at my company to buy a few Macs, which was a mistake. They went underutilized because people didn’t get the interface.
I remember passing the Tesla boutique when we were shopping for a new car and being in awe of the design and the overall concept. How was something like this possible? Better yet, why did it take an upstart to produce a machine so different?
I’ve met owners who think the MS is just another car. Sure, a little different/special because it’s electric but still just a mode of transportation. I’ve met other owners that get that they are driving something truly groundbreaking, truly different. The whole back-story and vision for the future are like a book you don’t want to put down. Both types of owners are represented along the entire VIN spectrum.
Would I rather interact with owners that appreciate the car? Sure. Do I understand owners for whom it’s just a car? Yup. Every car I’ve owned up to the MS has just been a car.
I've used DOS/Windows and Unix/Linux for many, many years starting back in the mid to late 80s. I'm one of those people who intuitively figured out early VCRs. I started building plastic models at 3 and have no problem putting Ikea furniture together. Figuring things out is usually very easy for me. As an Electronic Engineer by training, I learned the fundamentals of computers first and know intuitively what is and isn't possible and when faced with a program or OS that isn't familiar, I start with basic principles and then work out what the syntax is on that particular machine.
I have never been able to grok Apple OSs. It takes me 10X longer to figure out anything on an Apple OS than anything else. The reason is Apple has their own way of doing things and if you don't want to do it that particular way, tough, you aren't doing it. Other OSs take a broader approach and there are often multiple ways to do the same thing.
My SO is a big Apple fan. She had one of the first Macs and one of the first Apple laser printers. MacOS ha always been completely intuitive to her. She and I think similarly about a lot of things, but when it comes to computer OSs we think very differently. She likes to characterize Apple haters as thinking that Apple users are mentally deficient or something, but she's more brilliant than I am in raw brain horsepower.
Looking at her and other people I know who prefer Apple over other OSs, Apple's approach is intuitive to the way some people think, but is totally alien to other people. If you think that way, Apple OSs will be the best thing you have ever seen, if you don't using them will be torture.
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My $100k Model S with 3,000 miles on it has more rattles, ticks, buzzes, etc. than my $17k Scion xB dog hauler with 50,000 miles on it. I knew up front that even for $100k, the Model S was not going to compare to my $75k BMW in terms of interior noise, material quality, build quality, etc. I was OK with that, and was willing to look the other way due to all of the other awesome aspects of the Model S. What I didn't expect was for it to have more quality control issues than an econobox.
Now, Tesla will fix all of my issues, I have no doubt. But expressing concern about them and demanding that they be fixed has nothing to do with entitlement. If someone GAVE me a Model S, complaining about these things would be a different story. But I spent $100k and expected a certain level of quality for that price. If "entitled" people like me don't start saying something about this stuff in larger and larger numbers, it's going to continue like it has for the past 3 years.
Upon reflection, using the term "entitlement" may have been a bit stronger than I meant.
I did read an article sometime last year that said Tesla does have more of a challenge with noise than other car companies because the engine is so quiet. A lot of squeaks and rattles that would go unnoticed in an ICE are very noticeable in a Tesla because of the lower motor noise. After reading that article, I began to listen to my old ICE which has always seemed very quiet to me. It has some engine noise, but I realized I've been in ICEs all my life and my brain just tunes out most of it. It's quiet compared to other ICE, but the engine noise is definitely there. Under the engine noise I noticed all sorts of rattles, creaks, and other noises that I mostly tuned out because they were part of the background symphony of noises that all ICE have to one degree or another. Unless a rattle gets very loud or very consistent, I just don't notice.
I do see both sides of the fence. A Model S is a $100K car and is more expensive than most people have ever paid for a car. If you're paying as much as a house in some parts of the country for a car (not in any west coast cities, but there are places you can buy a decent house for $100K if you want to live there), you expect certain standards to be met. On the other hand, the Model S costs what it does largely because of the batteries. Batteries still cost a premium compared to ICE. I have seen estimates that the Tesla battery pack costs somewhere between $20K and $30K. Tesla also makes $20K profit on the sale. Between the cost of the battery and profits, that's nearly 1/2 the sales price. The profit margin is probably as high as it is because Tesla hasn't lowered the price of the car and the cost of batteries has come down a bit.
If the Model S was an ICE, it would cost about $50K, which is in the ballpark of other full sized, well equipped family cars like a loaded Ford Taurus or Toyota Avalon. It gets far better mileage, better performance, and better cargo space than anything in that class.
I think a lot of the early buyers were also very much into the cause of putting BEVs on the road. As some others have observed in this thread, a lot of newer buyers are less concerned about that and more interested in other features of the car, especially the P85D and P90D buyers. I have to admit I wouldn't be interested in the Model S just because it's an EV. What drew me in was the superior qualities in many areas over an ICE. As an Electronic Engineer, I can appreciate the technology, but as I said before, technology alone doesn't sell something to me.