The 36% number came from a Model 3 driving consumption tool I created to do my own route planning calculations. It's pretty close but certainly not exact.I see your point. How did you get to 36%?
Here is my lifetime stats of Wh/Mile and I can't vouch for how much of this has been with headwind or tailwind but the difference is about 10% on average for a +/- 10 mph difference.
Unfortunately, I wouldn't infer wind effects from that TeslaFi Wh/mi data. Here's my chart from over 60,000 miles with my Model 3. I can assure you that driving at a steady 70 mph is not more efficient than driving at 55 mph as one could interpret from this data.