How bout this? As much as we hate it when the shorts says Tesla has a demand problem in the US, as far as I can tell the demand is Not increasing much (or any) at all. Early last year I would have thought demand in the US would be going up exponentially this year. ITS NOT!
i know, I know, we are production constrained, we have a 2 month waiting list. Why don't we have 3-4 mo waiting list? Whenever I visit a show room, which is fairly often, the sales people give me the impression sales have slowed and they are eagerly waiting for Model X to get the sales up.
Come on, Model S sales in US WILL NOT go exponentially higher in future. Simply put TM is NOT planning for that, and as of now will not have capacity to meet a higher demand. So we should bring our expectations in line with this reality.
In order to put this in perspective, one should look at it from two angles: production/potential earnings and sales comparison with other large luxury cars in approximately the same price range.
Production
Capacity of the each of two Fremont final assembly lines is approximately 56,500 cars/year
(Building out a real high volume next generation production line for the Model S and X). Assuming that one line will cover Model S, and another Model X, as well as that total US demand will approximately equal 1/3 of worldwide demand (per the official TM projections), the total US production allocation for MS is 56,500 / 3 = 18,833 cars/year. Coincidentally, the 2013 sales of Model S were 18,544 (US sales - European sales = 22,450 - 3,906 = 18,544). So US already reached maximum production capacity that is currently allocated by TM. Just to add an additional perspective, when both lines are operating at maximum capacity, perhaps in 2016, the total MS/MX production will be 2 x 56,500 = 113,000. Assuming ASP of $105 and operating margin of 15%, this put TM EBIT at $1.78B in 2016. Just to emphasize, this is without further "exponential" growth in MS US sales.
Sales Comparison
Refer to the table below compiled based on data from GoodCarBadCar.com. The current "stagnating" US sales propel Model S into the first place among the price peers, while taking a whopping 19% percent of large luxury car market in US! I think that this fact deserves celebration rather than lament...