schonelucht
Well-Known Member
Another critical piece of information to reveal at the ER will be current production rate and incoming orders, as well as production and deliveries guidance for Q3.
I do not believe we have enough information to conclude whether meeting current 80-90K guidance will require pulling additional demand levers or not.
If you follow VIN assignments, it is pretty easy to put a good upper bound on the incoming order rate. I am currently tracking around 7600 assigned VINs over 4 weeks. Some of that is backlog of the X, some of that is inventory builds which is why I feel quite confident that current order rates will put them on a trajectory of just missing 80k even if they pull some additional 2000-3000 cars from the pipeline and already existing inventory.
The problem with information on the incoming order rate given by Tesla is that is nearly never straight up. A classical example was the 45% more incoming orders from 16Q1. The issue there was that 15Q1 was pretty weak due to dual motors/AP announcement at the end of 2014 pulling forward quite a bit of demand. I would love for Tesla to give unambiguous incoming order rate information but I don't think they'll do it. I would even take the same for their backlog, for example if they'd break up their customer deposit numbers by model, but again, I don't think they will.
Wrt to production, I am less and less excited by that number. It was meaningful when order rate was still higher than production capacity but with their recently announced capabilities (>2000) it simply is not the case anymore. Even if they announced production run rates of 2400/week today, it is meaningless if that just means the gap between deliveries and production keeps growing. On the contrary, discounts on fully loaded inventories are approaching 30k. Cash is still king and they don't need that kind of drag on their SG&A. Put differently, that's nearly giving away a car at costs of goods for having driven 2000 miles... Should they pull a good demand lever (Autopilot 2.0 is my best bet right now, which may easily have a potential to up demand to 2500/week), then I will reconsider on the production rate.