I can only speak for myself but iJohan and Citizen may have a similar view and they can chime in if they like.
Long term stock holders, like yourself, have little reason to sell if you believe in the long term prospects of TM/TSLA.
Shorter term momentum can change quickly and taking profit is rarely a bad thing. Sure, you may risk missing out on more profit. I am trying to be as disciplined as possible with my trading dollars.
Correct, I think you and I are on around the same timing structure for when we started getting into Options on TSLA, and have bother suffered some really hard burns and difficult learning opportunities over the span of the last 2 years (man, trading options on the last 2 years... did I pick the wrong time to start trying to figure this out with the stock price having just not gone in the directions that I had wanted it to when I wanted it to...)
So I personally have been doing everything I can to be less emotional and calculated with the trading. So in response to Tenable, it isn't that I think that the Model 3 will be received well. I actually feel really great about the product reveal. But you have to ask yourself, what is going to cause the market to rise?
Stocks go up on speculation of future (or I suppose current) returns. And they die on the failure to carry through with those. This product reveal, while critical to the future of Tesla won't be felt to the company's bottom line in a positive way until the end of 2017. Most Wall-Street investments float quarter to quarter and at best you can get a one year outlook. Anything beyond and it is really tough to put value in something today that will happen in the future.
And then look at what happened with the Model X event. That is *the* definition of a product release right there and something that would be happening in a short term. Where did the stock price go after that event? (for those interested that was Sept 29th) Down... Yet it was a fantastic product release, all the customers seemed largely happy with what they saw, and we got a number of people willing to convert their orders over immediately. By every rights, that was a positive event yet the stock dropped.
Take the D event, again, amazing event, wonderful two new features that noone really was anticipating... I mean, I guess they were somewhat... but Mr. Market for sure was not expecting what was released. Where did the price go? from around 255 down to 227 in the following 2 weeks.
By all accounts, the Model 3 is likely to blow people away. 35k for this? It's going to be fantastic! But the question isn't how you feel about the car, or how the general customer base feels about the car... But rather what is going to move the stock? There is only 1 thing that *might* stand a hope of moving the needle in our favor, and that is that Tesla either tells us reservation numbers or we can figure them out (like we could figure them out with the X) and through that we get some really high numbers out of the deal. None of that is likely to be *on* the 31st...
What might also move the stock positively is delivery numbers. This could go well for us and there be a really great breakout of MS vs MX sales, and if they post some 3k MX numbers AND continue to hold strong MS numbers then sure that could move the needle. How confident are you that the positives from the delivery numbers will be enough to counter the "Sell the news" from the M3 that is likely to happen given historical reference above?
Finally we could get some positive momentum from the MX ramp itself. But I am afraid that this won't truly be felt until we get to the Q1 ER which is in May. So that positive swing will likely be whatever moves us up out of the bottom trending for whatever happens after the M3 reveal event.
Hey, maybe I am wrong here, maybe we get an explosion after the 31st. It could certainly happen. But I am just being cautious given historical trending over how the market has taken these sort of things. The market cares about 1 thing and 1 thing only, and that is the bottom line (just wait for them to start actually posting some kind of profits again and those FCF numbers and see what happens to the stock price!), a 1k refundable deposit isn't directly influencing that bottom line for another 2 - 2.5 years... So why would the market care when there is a lot of negative spending Tesla is going to have to make between now and then to make this happen. And given Tesla is not prone to executing on things quickly, if I were a bear I would expect them to miss the 2017 delivery mark and expect it to fall to 2018, maybe later, and oh by the way, they are just going to keep spending themselves into a hole that they can never get out of. This is the negativity around Tesla right now. And you aren't going to see amazing price action until Tesla can prove them wrong. That is not happening on the 31st... I'm sorry, but it just isn't.
If you are holding core stock, just continue to hold. Nothing to worry about right now. If you are speculating and trading momentums, then it is time to start looking at taking some money off the table to lock in those profits that you should have made as we went from 140 - 230.