A snippet from Ark Invests newsletter today:
"ARK’s research suggests that the annual addressable market for satellite-delivered internet will be $10 billion in the US and $36 billion globally, though it will face some roadblocks in the short term. Antenna costs, for example, will have to fall significantly before satellite-delivered internet will be able to scale."
What do people think?
There are 8.4M households (according to hit #1 on The Googs) that get satellite internet in the US. At $100/month that's ~$10B, so the math checks out. Presumably the $36B is accurate as well. That's the good news. The bad news is, near as makes no difference, that's the cap for residential service. 8.4M households in the US. 30M globally (assuming equivalent price).
By the time Starlink's full constellation of ~4000 sats is up the GEO operators will have ~equivalent capacity over the US (maybe a little less than equivalent), and Amazon will likely have their initial constellation up as well. Assuming Telesat doesn't give up the LEO thing they'll be in the game too, and it sounds like OneWeb is still hanging on for dear life so we can't count out them trying to be competitive too. (IMHO Oneweb's US coverage gets absorbed by one of the GEO operators so they have a hybrid system with low latency...but that's another conversation...)
Also in that time terrestrial networks will be building up/out service to areas they've historically ignored, and also 5G will be pretty well rolled out. Both enhance the non-space solution...uhh...space...for many folks.
So the exercise is dividing up that $10B into pie slices for SpaceX, Amazon, Terrestrial, MNOs, Legacy GEOs, and whoever else wants to play like Telesat and OneWeb. The price wars will be mega. Starlink will definitely grow their market share over the next few years...until Amazon comes in and undercuts. Amazon will probably see value beyond revenue (= controlling more data) and as they've proven, they won't care much about operating on tight margins so everyone with a satellite is at risk there. Legacy hardline and MNOs not already merged will likely pair up with a buddy from the other side of the fence so they don't end up as competitors when the 5g space and legacy hardline space intersect.
Whatever happens, the end of this decade is going to look very different than the beginning. No question SpaceX will be the catalyst; what remains to be seen is how they'll fare in the end. They won't have a perpetual upper hand like the rocket side of the biz since there's not going to be significant cost or technology differentiators for Starlink from the competition, and given that a) Mars is the real goal of SpaceX and b) terrestrial technology will always have the upper hand over space technology, a first principals assessment of Starlink's future could see an agressive overgrowth through the middle of the decade and then a reduction into much more modest steady-state revenue stream through the end of the decade as competition levels the field.
There will basically be an equivalent exercise in the $36B space, with the added layer of needing to secure landing rights for foreign entities, and with an addressable user base that's likely going to shrink faster than in the US. Obviously places like China are going to be off limits, but one could imagine friendly first world countries like Canada, Australia, and France levying restrictions/taxes on American internet based on their own space interests too. One could also imagine the inevitable Chinese constellations servicing a large percentage of that world market...even more so with our current administration all but
purposely trying to strengthen China's relationships with everyone else in the world...
Antennas for ground terminals are always going to be a bump in the road for NGSO service--while your GEO internet dish is basically the same thing as your DirecTV dish that just has to point
that way, Starlink, Telesat LEO, Kuiper, etc all need to track individual sats as they strafe across the sky
or they need to be 'dumb' fixed antennas that have much lower performance than a tracking gizmo...and really not that much less cost. Regardless, its hard to say how far down the cost can be pushed from the current ~$1k.