Mrbrock
Well-Known Member
For business like this it is incorporation on a state level. There is a burger place in St Helena, CA that was called Taylor's Refresher for years. Someone bought it and wanted to expand so they went to incorporate and the Taylor's name was already taken in CA so they had to change to Gott's. You will notice that none of the Super 1 Foods overlaps into any of the others' territory. If you look into trademarks, there are multiple trademarks for similar names in different industries so there is also that factor. In this case they are assuming that a shopper in LA who is a regular isn't going to go to WA or MN and assume it is the same ownership.Whoa, that is weird. Monster cable was notorious for threatening and asserting their trademark to anyone using the name "Monster" in ANY field, such as a miniature golf place, which isn't even remotely related to electronic cables. I'm surprised none of these companies has done something against the others, since they are all in the grocery store industry. One of my favorite hard cider companies, Atlas Cider, in Bend, OR had to change their name because there was another beverage company in New England called Atlas who threatened them about the name. So the one in Bend changed to Avid Cider.
Alcohol, on the other hand, is federally regulated so that is why companies go after other brands in other states.