neroden
Model S Owner and Frustrated Tesla Fan
I'm fine with agreeing to disagree on whether or not Tesla has toyed with bait and switching at all (in strict terms, I think they haven't), but I'm not sure in theoretical terms bait-and-oops is much different from bait-and-switch. Doing the right thing is easy when it is easy. Doing the right thing when it is hard is the measure of a person as well as a company. If a company markets a certain way, benefits from it, and then finds out they can't fulfill their obligations, trying to quietly walk away from the wouldn't sound like a morally sustainable solution.
I will note that Tesla has attempted to bait-and-switch several owners on Ranger service; I believe all of these have been reversed after heavy pushback, but it's happened several times. Tesla used extraordinarily shady vague threats of not honoring the warranty to push the "service plan" early on. Tesla has failed to comply with the copyright license of Linux, so they're ripping off hundreds of hard-working programmers. On the whole, there are a bunch of ways in which Tesla has *not been ethical*.
I don't think this is a good thing. Straighten up and fly right.
I'll say this, Tesla's accounting has been very transparent, so that's something they do better than the average NYSE or NASDAQ listed company.