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Tell me this isn't the final steering wheel

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So the new "steering wheel" is actually just a handle to hold on to while your thumbs do all the work.
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Interesting article:

“Conspicuous Conservation” — Why Distinctive Electric Vehicles Are Critical To Attracting Early Adopter Buyers

“Conspicuous Conservation” — Why Distinctive Electric Vehicles Are Critical To Attracting Early Adopter Buyers

In fact, there is an economic term for this green signaling behavior called “conspicuous conservation,” which refers to consumers “engaging in activities that are environmentally friendly in order to obtain or signal a higher social status.” The term grew out of the phrase “conspicuous consumption,” which is “the spending of money on and the acquiring of luxury goods and services to publicly display economic power — of the income or of the accumulated wealth of the buyer.”
 
  • Informative
Reactions: tracksyde
how did the Prius, arguably one of weirdest cars ever designed, manage to convince people to adopt hybrids in mass?

1) Believers in environmental savings
2) Car pool lanes

The millennials (as the current young, cool, fashionable generation) love their tech toys, and a Apple-esque, clean simple car with a giant iPad in the in the middle might pry open the wallets (or bank loans) at lightning speed.

Except millennials are spurning driver's licenses, so they won't be purchasing a car anytime soon.

- 76% of young adults have a DL today vs. 90%+ in the '80s.

back to the main topic of this thread: I personally don't care about the steering wheel look one way or another.
 
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