Every snot-nosed high school kid with an allowance put an "order" for a Cybrtrk in at $100. How many of these "orders" will actually convert into a production order is the question -- I think a quarter of them is optimistic, and maybe a tenth if a real truck comes along that is more or less concurrent.
Bottom line, I think we'll see maybe 50-100k production orders and that this one will fall on its face if Hummer or Ford happens.
At that point, the question becomes how far the price can come down, if there's any demand elasticity by the real truck crowd at all to a stainless steel Honda Ridgeline or Chevy Avalanche (or Hummer pickup, for that matter...my understanding is it's a revival of the brand, but if it isn't, GM will also fail)....neither of which were accepted by the truck market as *trucks*.
The thing is... Tesla with their mass battery production and radical design can turn a profit on the Cybertruck at probably half the selling price those others need to be profitable.
Remember, Tesla priced the Cybertruck cheaper than the Y, despite being half again the size and weight and battery capacity. It has to be cheaper to build, as we’ve been discussing upthread.
Would you really pay twice as much to get your Ford or Hummer option?
I think Cybertruck value for money and sheer functionality is going to steal a bunch of market share despite the odd design appearance.