I think the EPA needs to revisit their classifications because changes in automotive design have skewed their classifications. Car makers, knowing where the lines are drawn in the US market and they have nudged their designs to fit into more popular classes. The examples you gave are cars that have been nudged to fit into the mid-sized class.
I think that a whole lot of
'nudging' has been done over the past few decades. The US market has caused quite a bit of changes to take place in a lot of product lines. Quite a few have felt it was
'unfair' to
'game the system', but I disagree. If a car meets the letter of the law, that by default means it also supports the spirit of the law.
The Honda Accord was first classified as a Midsize car in 1990, and traditional automobile manufacturers
(particularly the Detroit Big Three) protested that assessment. They felt it wasn't truly Midsize, because of its length and weight compared to their own offerings. But they overlooked even then that the classification was based on interior volume and cargo space. The Accord just barely qualified as Midsize, but it DID qualify.
The reason other manufacturers protested is because the Accord also met CAFE regulations, and met CARB requirements to be classified as a Zero Harmful Emissions Vehicle, while also passing all the NTSB/NHTSA safety crash tests with high marks. Oh, and that version of the Accord went on to be the best selling car in the US that year. Detroit didn't like this because it proved all their own points wrong.
They insisted that it was impossible to build safe, small cars. They insisted it was impossible to sell large, fuel efficient cars. They insisted that it was impossible to meet emissions requirements while also building the types of vehicles the American public wanted to buy.
I pay so little attention to Mercedes I had to look it up. OK, but if I was going to but an ICE sedan it would be something like a Taurus or a LaCrosse. I looked at both of those, but they fell short of my criteria.
Oh, I don't even like sedans, generally. It is just amazing to me that the automotive industry is doing a much better job of making them attractive -- to me -- though some more traditional buyers may be put off a bit. The Mercedes-Benz CLS-Class was the first of the more modern
'sports sedans' that caught my eye. Typically, the stodgy, boring, run-of-the-mill styling of European marques does not impress me in the slightest. But the CLS-Class made me think that maybe, one day, when I am ready to
'grow up' I might be able to live with something like that. Though, I have typically avoided both expensive and luxury cars in the past.
I think Tesla would have to make a new, smaller platform than the Model 3 to make a compact SUV.
Why? The Honda CR-V is basically a Civic Tallwagon. As the Civic has grown in size, so has the CR-V. And both have grown in US sales as they've become larger as well. It seems the Tesla Model ☰ as is will be perfectly placed to be a platform to be used to go after the smaller SUV/Crossover market with its Model Y and/or Crossover design.
Currently, the Honda Civic has a 106" wheelbase, while the CR-V has a 103" wheelbase. At 345,647 units sold in 2015, the CR-V was the single best selling SUV in the United States. The Toyota RAV4 came in at #2 with 315,412 units sold. And at #3 was the Ford Escape with 306,492 units. Considering those numbers, Tesla is well placed to take on them all, while absolutely demolishing sales of Acura, AUDI, BMW, Cadillac, Infiniti, Lexus, and Mercedes-Benz offerings in that size class.
With the Tesla pickup I'm sure their initial target is fleet sales. All they need to do is make a truck with a cost of ownership that's about 20% less than an ICE pickup and they will own that market as soon as they can build enough to meet demand. Personal truck sales will not be critical for success.
I think that once Tesla Motors offers a heavy duty long range full sized pickup truck, their success is guaranteed. 300 miles range, with 150+ mile range while towing 15,000 lbs, would mean they could sell every single one they built.
Packard's sales slogan was "ask the man who owns one". Tesla's could easily be an update of that "ask the person who owns one".
Once someone gets a chance to experience a Tesla, there is a high probability they will at minimum be positively disposed to the brand, even if they aren't completely sold yet.
Hence, why NADA is working overtime to make sure as few people as possible have an opportunity to experience a Tesla Motors product first hand in the US. Here's an example of their Scareducation:
Ultimately the way dealerships are regulated is an artificial thing created to deal with a problem in the early days of the car business that is not really a problem anymore. The dealerships have grown to be politically strong and they are using their influence to keep the old laws in place when technology has made them obsolescent.
And yet, for all their strength, the
'independent franchised dealerships' are continually allowed to maintain the fiction that they are mom & pop shops that barely squeeze by on a pitiful profit margin.
Bob Lutz has claimed BMW tried the direct sales model in the 1970s when he was there and it failed, but that was before the internet and before anyone came along with a car that could largely sell itself via word of mouth. Tesla today is proving that direct sales can work and the dealers are either scared or in denial that Tesla has come up with a better way to sell cars.
Precisely.
There are many examples of newer sales techniques replacing older models. That's true for Amazon pushing out brick and mortar stores as well as places like Walmart pushing out mom and pop stores. It's just that none of those other business niches had laws that the old school retailers could exploit to keep out the new technologies.
What gets me is the resistance in Texas. The home of DELL Computer. They manufacture their PCs, and sell them direct, across the US, and around the world. There is no
'protection' for retailers to prevent them from doing so. And though there are now some retailers that sell DELL products, none of those retailers aims to shut down DELL's own website sales. The product isn't illegal. Why should the direct sales method be illegal?
We probably should get back to the Tesla pickup plans or people will start complaining about being off topic.
I believe this discussion is tangentially related to the original post. A compact/mini SUV is today's more popular configuration of a midsize pickup truck after all. And, without being allowed to distribute their products as they see fit, a Tesla Motors full-sized pickup truck may not be able to reach the American public in good numbers, or where most needed. Besides, I posted a few pictures and renderings of a pickup truck design earlier. So, yeah... I'm on topic. Really, I am.