Tesla just delivered the Five Point Palm Exploding Heart Technique to the other automakers. They are dead, Wallstreet just doesn't know it yet. The CEOs at BMW, Audi, Mercedes, Volvo, Jaguar, GM, etc., probably wanted to jump off a bridge last night. While the price cuts probably do mean that there wasn't enough demand at the higher prices, Elon did say that they will probably be profitable in Q2 with these lower prices (and demand will be sustainable now). This means they have found ways to save money. Not only can the other auto makers not match Tesla's new prices on their EVs, but their ICE sales are in BIG trouble now too. Even the slower thinkers on Wallstreet are going to start figuring this out, and the SP will reach new highs. I just have no idea how long it will take for them to put 2 and 2 together....
Agreed.
Another point that many miss...
There is a difference between making car profitably vs. marginal cost of the car. One involves depreciations and other factors, while later is the cash outlay to make one more unit.
I doubt that Tesla can make $35K SR profitable at this moment, and they're probably concerned how they're going to be judged on that. However, I'm rather certain their marginal cost is under $35K, which means even lowly SR contributes to a positive cash flow, eventhough it may be 'unprofitable'.
At this time, I feel Tesla had to make a decision between playing defence or playing offence. Defence would mean to slow down manufacturing rate, nurture demand carefully, preserve prices and exclusivity to protect profits at lower production level.
Offence is what they chose instead: 1. introduce SR, 2. drop prices of the rest of the M3 range to actually increase blended average sales price, (comp to if SR only was introduced alone into the existing range) 3. drop prices on the rest of the range; first 3 steps all going for a serious volume while 4. lower cost on a retail front and 5. suck the oxygen out of the room for the other manufacturers.
Hence, strategy is increase volume and lower price (cost too, as time permits) - I feel this is announcement of nuclear war against other manufacturers, esp. luxury brands.
Remember, while profits are nice, Tesla needs to worry only about cash flows in order to stay in business, and higher volumes help with it, as long as marginal cost is under the sale price.
I feel this is a return to a bias for growth strategy vs. profits. I wish Elon didn't mentioned higher prod. volumes that he anticipates, as they won't buy him any credit now, and will be the new measuring stick used to judge results. He really can't keep to underpromise/overdeliver eh?