I'm not so sure anymore. Sure, the initial fires did significant damage to TSLA and Tesla but for whatever reason better discussed elsewhere, they seem to have little effect anymore. Just look at how big an issue the 5 Bolt fires have been on GM and Bolt resale values and the negative connotations. Maybe it's because these too are their first foray into this nighmare or it could be that 5/70,000 is a much worse metric than whatever the number of Tesla fires there have been (spontaneously) spread over 1,000,000 cars.
But the recent report of the Tesla fire that appears to have happened a few weeks ago is shrugged off like water on a ducks back.
Maybe too, FSD non-lethal accidents will have little effect much like current Autopilot fender benders do. I'm taking/hoping for a more optimistic outlook.