The ASP of a new car is in the mid to upper $30,000's. Sorry but I just don't buy that argument that Tesla needs or should subject itself to lower margins when the SR Model 3 is already at $36,000 before the $8,000 in ev rebates consumers would get with this new EV incentive. Tesla could raise prices $2,000 and the consumer would still get a Model 3 SR at the price of $30,000.
Elon's comments about making EV's more affordable and how Tesla's profit percentage are continually pointed but like all things Elon, context matters. The new EV rebate even after a $3,000 price hike on the 3 still takes the Model SR down to $31,000. That is plenty affordable and expands the market for a Tesla to the majority of the US auto consumers. I know some don't agree with me here but I think the price hikes this year has mostly been about preparation for the impending ev credit/rebate. Some think it's all cost of goods increase. I very much do not think it is. But we'll know for certain on Q3 earnings.
Also, I've said before, I seriously doubt the Model 2 (or whatever it will be called) will be introduced into the US market until late 2023 or 2024 at the earliest. Tesla will simply use the Model 3 SR with the tax credit/rebate to act as the Model 2 for the US markets while the actual Model 2 will be for every other market except for the US.