Funny how the S-curve works, even here we weren't quite ready to flip the switch to being mainstream. Now within 12 months you can probably select an EV-only Uber option nationwide in the US and a Tesla will show up. Maybe a year later and it's a robotaxi. We are there folks.
In my former life I negotiated procurement contracts between S&P100 corporate buyers and travel suppliers. I can tell you for certain that Hertz making this deal caught the attention of procurement heads and CFOs who make the annual commitment to one rental group at set corporate rates. A LOT of these people will now insist on Hertz because of their EV fleet. Hertz now gets the price benefit of exclusivity, likely on the order of 20% more profit than the competition who are racing to the bottom on midsized ICE. Smart move.
Initially I just thought Hertz was doing this as a re-IPO gimmick and I tipped my hat to them. Hearing about Uber this morning only reinforced that. Now that I've sat and pondered it, they've made a pretty bold move that should pay off nicely out in the real world.
My favorite EV application idea has always been a hub-less car rental scheme for Oahu, Hawaii. Build out smart charging infrastructure so vacationers simply request an available car wherever they happen to be standing and are guided to the closest one. Meanwhile, the car sits there soaking up cheap excess solar/wind supply and could even be feeding back to the grid for balance or at night when they're not in demand. This might be the next type of thing Hertz could explore. I know for a fact that Avis was looking into this type of product with Waymo a few years ago, and I assume has since dropped it.