Oh, yes, media outlets like Bloomberg and Business Insider love to build and reinforce the narrative that EV's are too expensive for mass adoption. It's basically saying the old "EV's are nothing but toys for the rich" while couching it in more objective sounding language. But it is a false narrative for two very real reasons:
1) Most people can't afford a new car, period. This is a fact the media doesn't like to discuss. New cars are purchased by the economic upper half of the population (probably less than that) and everyone else gets hand-me-downs.
2) EV's only make up less than 6% of sales in the U.S. Obviously, there is no need to address the bottom 50% of the new car market until production capacity rises to the point that it can begin to fill that lower half of the new car market.
Between these two factors, the fact that most people can't afford a new EV is meaningless in terms of EV adoption and does not portend the end of the trend of mass adoption. Tesla is not done figuring out ways to make EV's faster, cheaper and better and we are still on the early part of the adoption curve (that's the part of the curve that is still becoming steeper).
The fact that Tesla's margins are massively higher than that of most ICE sales illustrates that EV prices are not the problem these media stories make them out to be. In fact, by ignoring that Tesla has industry leading margins, they obscure the one fact that shows it is ICE cars that are uneconomic to produce, not EV's.