Thread has some cool content
Anyone see the problem here? The same guy that thinks advertising will make Tesla a stronger brand, is the guy who's going to judge the winner of the contest. It makes no sense.
'OK, I'll give it a go. Ross, this one's intended to win your contest, not necessarily strengthen the brand:
"Are you ready to join the electric revolution? At Tesla, we know you want to be the first one in your town to drive the latest technology on the road. That's why we've created the ultimate car for you! With a body that shines like a diamond and power that will make you feel like a superhero, you'll be the talk of the town. But don't just take our word for it, come test drive a Tesla and see for yourself. With our unique car, you'll be able to leave your old gas-guzzler in the dust and show off to all your friends! Upgrade now and be the envy of your neighborhood."
See that Ross? I told them a Tesla "shines like a diamond". That can't help but to make people think Tesla's are really great because it came from such a trustworthy source, namely, straight from Tesla! We are not trying to reach people who already don't trust Tesla so it's OK that potential customers will see through the advertising scam.
Wait! What's that? You want more fact based advertising to strengthen the brand? OK, why didn't you say so?
""Tesla is the number one leader in electric cars in America. Our electric vehicles offer unparalleled performance, with instant torque and acceleration that will leave most gas-powered cars in the dust. Plus, with a range of over 400 miles on a single charge, you'll never have to worry about stopping for gas again. And with over 20,000 Superchargers worldwide, charging on long trips is a breeze. Our cars also feature advanced safety technology, including automatic emergency braking and lane departure warning, for added peace of mind. Plus, our vehicles are built with sustainable materials and are designed to have a minimal environmental impact. Experience the future of driving with a Tesla today."
Once Tesla advertises, they can never undo it. For that reason, advertising should not happen until Tesla needs to expand the group of people they need to reach to keep selling increasing production. By my reasoning, that should not happen before the EV adoption curve is at least past the mid-point, half of all sales being EV's. So, between the early-majority adopters and the late-majority adopters. We have a few years to go to get there.
Simply by dropping the prices, as they did recently, Tesla will automatically reach a whole new set of potential customers by exposing new people to their products. And they do that without damaging the brand or making their customers pay for their own brainwashing.