I get your point but that adds a ton of complexity and slower moving inventory.Are we 100% sure that highland replaces, rather then augments the model 3?
Maybe model 3: highland is a new entry-tier for the model 3, cheaper than the standard range, with a few cosmetic differences to make it clear that its not as premium as the current model 3?
I bet a lot of model 3 buyers would be quite happy with less acceleration, and a slower max charge rate, maybe even a smaller screen, if it shaved a noticeable amount off the price. Might be the model 3 without indicator stalks (madness in my opinion, but YMMV).
I'd be quite happy with that strategy, as an investor. Model 2 is post-mexico build, and years away. Anything Tesla can do to expand the price range downwards, without compromising existing sales is good! Model 2 can be the big move in the future, but I bet Tesla can sell 500k cheaper model 3 highlands before model 2 is delivered.
I like fewer options with quality features for a good price. High inventory turnover compounds available cash. YMMV