Better to do a different subject but feature tesla eg fishing/mountain biking with tesla, mortgage/investing/sensible spending. They come for the subject, get educated on tesla
This financial youtuber recommends model y (not performance, as he bought and is in pictures/video. He recommends Long Range) Post in thread 'Tesla, TSLA & the Investment World: the Perpetual Investors' Roundtable'
Tesla, TSLA & the Investment World: the Perpetual Investors' Roundtable
The video is a follow up to his video on whether to buy new or used for retirement car. He got so many comments on buying tesla instead of used ICE that he bought a Tesla to try.
To my mind this is the way to go and try to nibble at each next likely market segment.
There's a large driving school near me that has a single model Y. Would be great to see more.
I see many women driving teslas, but I have seen stats for UK that suggest men buy/lease more teslas. I think these stats are questionable as in UK cars are often driven by both of the couple. In many jobs, salary sacrifice company cars are a great deal. Often notionally the male's company car but their spouse or even kids (minimum 25 years old, other restrictions) can also be insured. Many of the notional vehicle keepers work from home or commute by train, so usage by women is probably higher than these stats. A second car would probably be smaller and cheaper than model y and safer to park at a train station car park, so better suited to the work from home/commuting spouse rather than the person needing room for car seats etc. Not exclusive, but general trend would be safer, bigger car for school run.
Point is, social media (not just youtube) that aligns with different people's interests featuring tesla incidentally to main subject are very useful.
Some people are mostly Facebook, Instagram etc. So not just YouTube which may have a demographic bias.
The flocks of Tesla driving around, driven by neighbours are also useful.
Since each national market differs by demographic and psychographic factors in social and general media usage. e.g. look as TikTok, WhatsApp (each dominate in specific market/demographic, invisible in others.
We have here a situation in which
@UkNorthampton describes correctly and succintly the opportunity in a specific exurban market ( I worked in his specific market on social marketing for a large employer there (I’m confident he knows the specific one).
Here is the core issue: nearly all of us tend to assume that what would work for us will work for others. That ‘just ain’t true’! The industry term is ‘mother-in-law research’ even though the subject reference is itself uncommon. Every one of us is an ‘outlier’ specifically because we represent a highly specific shared interest. BY DEFINITION that means each of us displays atypical perceptions and opinions.
Specifucally in advertising, promotion, distribution economics and purchasing processes we are each outliers. We prove that, if for no other reasons, because we prove by: 1) our share purchase of TSLA we ignore consensus advice, 2) our dedication to knowing everything we can about Tesla and 3) Associating ourselves with others sharing those interests, Those three make us uniquely ill-equipped to understand how so many people seem to be ignorant of our object of obsessive interest.
Just consider that, please.
In past endeavors I have tried to reach Porsche drivers in US for aircraft training. (>19% US Porsche owners were licensed pilots) Bust! They already were! No need to sell them. Clue from that: Don’t try to sell to people who already have tgebprecise service ou sell! Next, though we tried upgrades and new ratings. Huge success! In retrospect, the cheapest and most effective sale is most often upgrading existing customers.
The next case was a famous luxury car that had changed ownership and wanted to expand their market. They were thinking if a smaller, more affordable car. This time my group was more careful. We discovered a binary ownership. The ultra-rich and the ‘wanna bet’s’. Neither wanted cheaper or smaller. We solved the latter with carefully designed leases and the former with better ‘coddling’. These days they’re thriving while the marketing innovations remain nearly invisible.
Now think very carefully about Tesla. Many of us are trying to think the traditional OEM processes suddenly are crucial as volume increases.
In so doing we forget about four massive advantages everywhere. 1. The Supercharger network; 2. OTA updates for the entire vehicle, 3. The absence of any ICE-age maintenance, 4. Direct sales.
When we consider those points can we not think of better ways to accentuate the advantages so carefully built over the last decade?
Oops! Tesla already has done it for EU and NA. Allow Supercharger access for every BEV! Do we think that’s nit enough? Just go to any other BEV maker’s owners club. Pick one. Check recent subjects. What you find: VW ID owners worry about getting enough Supercharger access, XC40/Recharge owners: OMG, the same topic!
Many of us simply cannot see 21st century marketing when it faces us. Really not new: GE, in tge 1930’s sold electricity by proving use case, refrigerators and washing machines. Ads, not so much. No need, they sold use cases.
Now suddenly Tesla is dining a perfect analogy. Next ultra-obvious hint missed by many of us. The new Model 3 code name Highland. Of course the moving assembly line, but the goal was reducing the price from ~$850 to $260. Nobody much mentions what happened then, when in 1923 Ford introduced the Weekly Purcahse Plan, $5 per week paid to a local bank.
Among the innovations in marketing happening before our eyes is that Tesla Energy is becoming a core driver for affordability, accentiated by reduced prices.
Unlike competitors MSRP and secret discounts with Tesla the initial purchase is publicly known, but operating costs become more easily managed.
So, how are these advantages communicated. Amazing! Word of Mouth. All those competitors charging their cars hearing about how they could be doing if they’d only just bought the genuine article.
Sure, the earnings call really did not explain this. Really smart to avoid promoting it as such. After all the smartest competitors already know how this story is likely to end, but they really do not have a choice.
Shades of John D Rockefeller, Harvey Firestone, Thomas Edison and Henry Ford! We simply do not precisely know who all those 21st century equivalents might be, but above all we might think about who’s the modern JP Morgan. We do know the new ones are not the US-born ones of The Gilded Age.
