Well for those who claim this is because of Elon, they also need to explain what bad things Jim Farley said in 2024 to cause Ford's ranking drop by 23 places, from 32 to 55.
BTW, they have Nvidia as #1 even though regular consumers don't directly use Nvidia product at all and likely never heard of them until recently. Seems to me this ranking is basically reflecting the stock performance, Nivida is #1 because their stock is skyrocketing, Tesla's ranking increased from 2019 to 2022, corresponding to the bull run of TSLA, and it's now down because TSLA is down in the past two years. You can see similar correlation with Ford stock price and their ranking in this poll.
I'd be a little more general, and suggest much of the ranking is based on news/blog/editorial coverage.
*Edited this part after seeing a couple posts above* For nVidia, I can imagine that many folks who would answer a brand ranking survey probably don't know much about them. Even many folks who might buy a laptop or computer with an nVidia card might not really know or care that it's there...they just got the computer that met their budget. But, the stock is up, and AI is big, and that's in the news, and that's what "everybody" knows about nVidia.
For Tesla, the news coverage is highly negative. Some of that is Elon specific...and it's fair to say that Elon provides the ammo they use. But any and every negative tidbit about Tesla also spreads far and wide. Tesla car involved in a crash? Every news source will cover it and speculate about autopilot involvement. Deliveries down in some region this week or this month or this quarter? You'll hear about it everywhere, with ongoing speculation that has to include repeating every negative Elon or Tesla story the author can think of. Constant stories about "beta" fsd and how risky it is for everybody. We also continue to hear forever about panel gaps, that one glass roof that flew off one new Tesla, how the stock is down, how the stock is also overpriced, and how a 1,000 pound recyclable battery is somehow worse than burning 30,000 pounds of gasoline over the life of an ICE car. And of course, don't forget about oil companies ranking higher on flawed ESG rankings for stupid reasons. Oh, and of course, let's not forget that the other manufacturers have decided to announce going all in on hybrids (after twiddling their thumbs for 20 years) and declaring it's not the right time for EVs yet...amd the media hopping right on that band wagon.
With clearly biased "news" coverage like that, it's pretty understandable why Tesla's reputation would take a hit.
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