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It's dangerous. If fewer people place reservations (after seeing how little having a reservation affected your place in line in many cases with the Model 3), then it'll look like there's not as much demand for Model Y as with Model 3, which could spook the markets.
Model 3 reservations were also useful as a source of cash (even though it came with a corresponding debt obligation) to help fund the scaleup. But Model 3 is turning into a cash cow now, so it's not as critical. Still, that said, Tesla can certainly use every dollar they can get, so...
I respectfully disagree as Tesla SuperCharging is a key differentiator and pricing it competitively is a plus.That avoided the question, so I'll repeat it: "Are you happy about the fact that this means slowing down the expansion of the Supercharger network?"
(And to respond to your post: A) even with the 33% price hike it's similar to prices for DC charging from other networks, and B) why a price hike would have anything to do with "lock-in" is beyond me; Tesla is moving away from its own connectors and toward CCS, which is literally the opposite of lock-in.)
I understood that. It’s why it won’t stay free as EV gets more popular. Tesla can stepminto the breach and help offset the cost and even recoup costs with local charging stations.Tesla doesn't pay for destination charger electricity, that's paid by the destination, mostly hotels. Tesla gives the equipment and I believe the install as well.
All the above are relevant, and reducing labor costs per unit is probably where the most significant
Impact is to be had, explaining the recent layoffs.
The autonomous driving unit hardware included in all cars , Irrespective or whether it’s paid for,
Might be dropped. Any thoughts ?
At least in the cheapest car version.
I'm sorry, you kind of lost me here. Are you saying that you feel the Tesla Supercharger network does not set Tesla apart from other EVs?I respectfully disagree as Tesla SuperCharging is a key differentiator and pricing it competitively is a plus.
Hey, we made the list!!!
Petrol prices change by the hour. It's been a luxury to have fixed supercharger prices to this point.Some will say this isn’t a big deal but it says a lot about the organisational maturity (or lack of it) at Tesla.
The company is transitioning from being a niche early adopter consumer product provider to a mass market one (with sights set on being perhaps the market’s biggest). It also needs to ensure it’s building a business model that remains sustainable through the economic cycle.
I just cannot get my head around the 180 degree pricing decisions they’ve made recently based upon a few twitter accounts and some opiniated geek with a blog. Normal people who buy cars don’t do twitter and they certainly don’t read EV blogs.
You can’t keep undermining the marketing department with these sudden embarrassing reversals without fatally compromising its ability to function. If the original decision making is that poor and they had missed a major impact on demand from their pricing, replace the key people. It just comes across as ameteur hour right now.
Thanks for your estimates. I can't find a fault with them. But then again, don't listen to me on that topic.
A few considerations why / why not to release the SR / non-PUP model today: Bob Lutz (and really the whole car industry) have taunted Tesla that the Model 3 at 35k is a money losing proposition. (And they are right since THEY can't produce a car at that price point profitably. See Bolt, see VW statements on the I.D. etc.).
So Tesla can do two things:
1) Release an unprofitable Model 3 SR/non-PUP today (make a loss, have the cash flow ok and not go bankrupt)
2) Wait and release a (barely) profitable Model 3 SR/non-PUP later this year (and continue to be modestly profitable and be killing it in terms of cash flow)
If we believe that Tesla is a 100% mission driven company the decision between 1) and 2) lies in the time it takes to get SR/non-PUP ready for the market:
Option 1) will make customers happy but will convince the rest of the car industry that EVs are bad for the wallet and will not make them accelerate their EV projects. In fact, it will lead to a lot of "I told you so" from Bob & Co. Yet this would still be a better option than not releasing the SR at all since it would put competitive pressure on legacy car makers who might be forced to develop their own "loss leader EVs"
Option 2) is frustrating to early reservation holders. But really, that damage is already done; Once released would send a massive, massive shockwave through the industry (if it happens this year). Today Tesla is profitable. Lots of naysayers say it is either fraud or a one-time fluke. If Tesla posts even one USD of GAAP profit per quarter from here on out and get even the tiniest of profits the quarter after they start selling the 35k SR; every legacy car maker would be under immense pressure to accelerate their own plans. This would not be optional, this would be simply a matter of survival. Which is in line with the Tesla mission statement.
I believe that Wall St. would rather see hyper-growth even if Tesla makes losses and would not mind capital raises etc. I think the ones that could impact on advancing sustainable transport (i.e. other car companies) would be more moved by massive margins, profits and a very affordable $35k car that's eating their lunch and forcing them to sell existing cars at diminishing margins. (also see the definition of "Peak ICE as the moment when no profits can be made in the sale of ICE cars" by @jhm and @neroden in the Shorting Oil thread)
Yes definitely, but if they charge more than the alternatives that differentiation is severely compromised in my opinion.I'm sorry, you kind of lost me here. Are you saying that you feel the Tesla Supercharger network does not set Tesla apart from other EVs?
Dan
What are they charging more than? Certainly not gas.Yes definitely, but if they charge more than the alternatives that differentiation is severely compromised in my opinion.