Put me in the "in favor of some informative type advertisements" column.
Every single person I talk to about my Tesla (and yes, I'm pretty freaking bold about finding a way to tell people about Tesla) says the same exact thing to me - "yea, but where do you charge when you go out of town"?
Just that one piece of information would be HUGE for Tesla's market. In Cali, sure, everyone knows Tesla and almost everything about it. But, in the Southeast, and most of Florida and Texas (and several other states surrounding the SE), there is a HUGE market of potential buyers that know NOTHING about Tesla. I still get this quite often - "Tesla? Who makes it?"
My wife works with surgeons on Hilton Head Island, SC. Now, I don't know about you, but I tend to think surgeons are some intelligent folk. And, they ought to be able to afford a Tesla, right? Well, my wife is constantly educating these people on Tesla. It is totally shocking that they know essentially NOTHING about Tesla. Most ask her where she has to stop on the way to work to charge and how long it takes (it's a 35 mile drive for her). They all ask the "where will I charge on trips" question. And they all believe the fire and AP wrecks FUD (and most of the other stuff too). And none have a clue about just how fast a Tesla is. One doctor is a big Porsche guy - and had the gall to tell her he couldn't drive a golf cart after owning a Porsche. My wife showed him all the 0-60mph times, as well as the 1/8th and quarter times. He was shocked and said, I never had a clue." Well, of course not!!
A simple commercial detailing the basics about the range, charging in your garage, the supercharger map, a blip about the performance, etc - and ending with a picture of the Model 3, and then lastly under the car - "Starting at $35,400
www.tesla.com".
That would go a long way to dispel some of the FUD.