So @Fact Checking called...Another big problem with American cars in Japan is size in particular: they are (way) too large, and they are also gas guzzlers, which is a problem in Japan that has $4+ gallon-equivent gas prices, which are comparable to European gasoline prices.
But the Model 3's form factor has been designed with Japan in mind I think:
... and the relative rarity of foreign brands in Japan could make it a very, very popular choice of a premium car. BMW and Mercedes are selling 60k-60k units there per year after all.
Another plus is the frugal minimalist interior of the Model 3, which IMHO matches Japanese cultural norms and expectations better than the typically rather Rococo German car interior.
I mean, what rhymes better with:
This:
or this:
?
So I concur with @Thekiwi that Japan could be a positive surprise, and I'm very curious how Model 3 demand is going to evolve in Japan. Maybe @hiroshiy can offer some insight?
It will take time for Tesla to penetrate into Japanese market. Hope we can change; but market is very different from other countries. However as iPhone penetration was successful and now in Tokyo over 80% of people are using iPhones and Japan became number 1 country in terms of Apple revenue.
Here, some facts to consider:
- Japanese car market is relatively small. In Tokyo employees are NOT allowed to commute by car, and many young people don't have driver license. It's simply not important in our life.
- 50% of Japanese car market is for Kei cars; very small but cheap, big inside.
Honda N-BOX 公式情報ページ
This is the TOP seller in Japanese market. See how four adults can sit, and even accepts car seats. In some narrow roads only these sized cars can go through.
- Apartment is 50% overall Japan so these people have issues with charging. Also in Tokyo I guess more than 90% in apartments. No charging laws.
- Mechanical parking. Old buildings only allow <1750mm cars. Model 3 won't fit. It will fit the biggest, widest type of mechanical parking but they are probably like <20%. Also some mechanical parkings are like robots, so can't have charging.
mechanical - 機械式駐車場 - Google Search
Complex robot parking -
Recently one of the city mayors (482k population) leased one Model X and one Model S, and virtually all TV news covered that negatively, that they should buy domestic cars, too expensive, etc. So yes there will be some nationalism too, but as we've seen Rolexes, iPhones, Microsoft Office, Amazon, Facebook and Twitter, it is relatively smaller issue here I guess.