Remus
Active Member
There's a much simpler explaination:Just musing on demand. There is a demand problem. There is not a demand problem. To be fair, both are right.
1. There is a demand problem. Tesla keeps dropping prices because they can’t sell all their EVs without discounting. This hurts margins. The more cars they sell, the more discounts they’ll need. They'll be forced to drop prices even more. Absolutely true.
2. There is no demand problem. Tesla is ramping up production as quickly as they can and sells cars as fast as they make them. Customers see the value, so they’re willing to pay more for a Tesla than any other car. But current prices are at the limit of affordability for the quantities manufactured so Tesla discounts to make them affordable enough at maximum production.
The first wants Tesla to be like Ferrari. Charge a premium to limited buyers, and make big margins. This puts dramatically fewer EVs on the road, which coincidentally aligns with fossil interests and short term investors.
The second wants Tesla to be like Ford circa 1910, selling to the masses. This aligns with saving the world aka the mission. Obviously bad for fossil interests.
The big picture includes one more thing, which is up selling software and services. Even if fully autonomous driving never works, Tesla’s mobile platforms aka “cars” have only started to show their full potential.
A good percentage of the market will pay extra for EAP that navigates local roads and summons and performs simple dog tricks. Tesla can add premium services to the radio and monetize app integrations like yelp. They could offer zipcar and Turo style services.
The point is that Tesla can drop prices on their cars *and* upsell software for more margins. Tesla’s integrated mobile platform, cloud, charging network, and backend compared to other cars today, is like the iPhone compared to flip phones back in the 2000s.
Tesla want to keep demand higher than production to compensate the problems in their distribution network.