BioSehnsucht
Model 3 LR
Sorry, but what %age of car buyers make their choice dependant on track times? It must be so close to zero as to be meaningless.
Few, very few, but the "halo effect" is a thing. Still won't sway most buyers, and let's be realistic, will sway almost nobody who was already looking seriously at a Tesla.
But if Porsche manages to set the goal posts just right, and market the results just right, then it will shift a small number of potential EV buyers from Tesla to Porsche. This isn't necessarily a bad thing, if Porsche dealers do a good job of selling the Taycan to these people who come in to look at them, but what are the chances of that? It might end up dissuading some from EVs altogether if their perception is that Porsche is better than Tesla but then Porsche dealers make the buying / test driving experience difficult and/or the car just isn't a good enough experience (where possibly, a Tesla would have been)...