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Editted my post, but just remember: they're competing with Google. Waymo is a Google company.

  • Google Wave. It could have been Slack.
  • Orkut. It could have been Facebook.
  • Google+. It could have been Snapchat or WhatsApp.
  • Google Hangouts on Air. It could have been Facebook Live or Periscope.
  • Google Answers. It could have been Quora.
  • Google Catalog Search. It could have been Pinterest.
  • Dodgeball. It could have been FourSquare or related social networking site.
  • Google Notebook. It could have been Evernote.
  • Google Page Creator. It could have been Squarespace.
  • Google Video. It wasn’t YouTube.
  • Google Glass. It should have waited until it was Google Contact Lens before it launched in the consumer market.
  • Google Knol. There’s plenty of information that can be Wiki-fied like developer documentation for open-source projects. Cloning Wikipedia was not the first thing that needed to be Wiki-fied.
source: Google's Product Failures (Updated 2018)
 
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