I have watched the award for the Model 3 in Berlin yesterday life (on my Model 3 screen charging at a SuC) and as you may know many awards have been given to ICE but also to the eTron, i-Pace and finally Model 3 in their respective category. Thats a great win for BEVs.
Beside I found it quite an embarrassing show as such all big busy from big Auto have been there and positioned to be the winner until Elon made the announcement which was a bog one and well placed.
Berlin has a ton of advantages (
Alex on Twitter) and I am convinced it to be a much better choice than Lower Saxony or Northrine-Westfalia which have been in discussion too.
Its been also released that the UK was not an option because of Brexit and France IMO can't be an option too given what the Unions do in that country or just imagine 40 days annual vacations that literally no one in the US will ever understand including me. All other countries are much smaller and to get good incentives and turn the narrative around to be in the backyard of Big Auto is the best place to be.
I liked the interaction between Diess and Musk on stage which shows us they have a lot of respect to each other.
Berlin is a unique place, will attract a lot of smart people, wages are affordable, its consider a software center, OEM suppliers are around in Saxony which is near, infrastructure is kind of all new and to be near the Government will help too. Also Elon wants to benefit from the creativity of that town with a Design center which is another great news.
As a German I am very pleased and I am convinced that it will help a lot to bring sales to the levels is deserves to be. If you win Germany the effect on many other smaller countries in Western as well Eastern Europe will be significant IOW expect growing sales in Europe.
On the negative side I expect regulations and other legal complication to hinder a fast construction but those are all issues you can overcome. Berlin will love Tesla as goo paid jobs are very much needed and there has been almost no industrial development after Russia cut all relations between West Berlin and Eastern Germany (DDR). Berlin never recovered from having lost all industries around the town also not after the wall went Dorn in 1989.
Some tried to open new factories in the last 30 years sometimes even for sentimental reasons but Berlin remained a city of Politicians, Art and Sub-Culture. Like a former Mayor said "Berlin is poor but sexy". The sexy part will remain with Tesla producing but the 7,000 employees for GF4 will help to change and and an eco system of new companies will be founded.
Great news