A little off-topic here, but goes to the Model 3's entry to Germany and the general perception in Europe's biggest economy where Tesla is still woefully underrepresented.
I've been following the German car magazine reviews and some new videos are popping up now that deliveries have started. I would describe the traditional journalists' reviews as grudgingly acknowledging the cars strength, but you can almost feel their pain. Nothing shows this more, then the fact that there is always an "aber" (but) which is usually sort of a little lie to make the local car industry look a little better.
Exhibit #1 is the video below by ADAC, which I guess is one of the biggest car "clubs" in Europe and is kind of an "institution". When they test cars, tires, safety, etc, people in Europe usually take notice.
Anyway, in the video, they acknowledge all the Model 3's strengths and is a surprisingly positive review,
aber... and then comes the bullsugar:
- They claim it sells for EUR 60k "with a few extras", which is technically true, but is quite an odd way to put a car's price by selecting random undisclosed extras. That's why we normally reference the base price (would be EUR 56k for the Model 3) when we compare. Well turns out, they probably only did that to be able to say, that due to the high price "it competes more with the Jaguar I-Pace, Audi e-tron and Mercedes EQC", which...
- Is a triple lie for you. The I-Pace and the e-tron start at EUR 80k and the Mercedes won't even start production for 6 months. Plus all these are SUVs so how are they the same class as the Model 3? Just because there is no real (German) competition?
- They say the Model 3's base price is far from the promised 35k, which is kinda fair, aber... They say that with reference to the VW ID which is "going to be EUR 25-30k". The ID is a car the size of the Polo or the Golf (in best case) so at least 1 class below the 3 even if you ignore VW is a mainstream brand and Tesla is premium. (Even if opinions vary on that). But the biggest dishonesty in this is that the base Model 3 is only about 4 months way in the US and should start selling in Europe probably no more than a quarter later, so still within 2019. The ID will come out in 2020. So somehow the ID is a winner in this comparison even though you'll probably have to wait like 6 moths for it after the Model 3 SR is already out.
PS: to his credit, the actual reviewer is quite fair and even says the Model 3 is setting the bar for cars that the German automotive industry hasn't even started manufacturing yet. He gets it. But the voice-over (editors?) try to downplay this and raise doubt.
Our German friends here should feel free to let me know if my German is not good enough and I am making up these subtle negativities and lies in the video.