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My take on Lucid:

They are legit, I wish them well, but they are not Tesla competition.

They had worked on the Air for so long, but kept pushing it because they constantly had to play catch up on Tesla, so that they don’t release the product with embarrassing specs and instantly kill the company.

They feel now they have to annonce it, since they sense after Battery Day they might not be able to catch up anymore and their product would be inferior in every way with double the price tag.

At least if they announce now they have one spec that’s better than today’s Tesla (almost certainly not anymore when they start production), so they can hope it would grab some attention. I suspect they are in need of funding to survive and is going to use this as kind of the last fight.

The Air will be used as FUD for a while then got forgotten except in the really niche market they hope to sell into.

Even if they succeed and survives, they won’t be competing Tesla in any meaningful way. Their top of the line product would probably be marginally better than Model S of the same year, but approaching or even exceeding Roadster price. And without battery they won’t be able to launch any Model 3&Y competition(no one would).

But in the further if they establish the brand well, they might become a Tesla customer to use Tesla skate board, who knows.

Demand for Lucid will be even more poor than the Taycan because people are wary of investing cash into a car from a new car company with no service centers and a high chance of bankruptcy. Even if their cars are some magic blowout awesomeness for 60k, most people will not take the risk. This is a negative feedback loop in which new car companies need to overcome. Tesla did this solely on the backs of Elon Musk being a rock start engineer and was given Tesla a cult like status overlooking many many deficiencies (like service/charging network that didn't exist) vs traditional auto. Just look at the start up EV grave yard already, and there may be many more. People really underestimate the really really low chance Tesla had to succeed and overcoming the almost impossible.
 
Demand for Lucid will be even more poor than the Taycan because people are wary of investing cash into a car from a new car company with no service centers and a high chance of bankruptcy. Even if their cars are some magic blowout awesomeness for 60k, most people will not take the risk. This is a negative feedback loop in which new car companies need to overcome. Tesla did this solely on the backs of Elon Musk being a rock start engineer and was given Tesla a cult like status overlooking many many deficiencies (like service/charging network that didn't exist) vs traditional auto.
Not to combine this much discussed topic with the other (Texas vs CA) but focusing on just the CA market also is what made it possible. Combination of high density, high income, environmentally conscious people and the ability to build out a charging network in a small area, back when that was really the ONLY EV choice.
 
Lucid just told Bloomberg that the price of the Air will be around $150,000.

How Lucid’s New Electric Car Stacks Up Against Tesla and Porsche

'The company says the Air will cost around $150,000 but has yet to announce final pricing. While Lucid plans to introduce more affordable models, it is focused for the time being on a high-end product that can outperform its peers. The strategy mirrors the approach Elon Musk took with the Tesla Roadster before moving downmarket to cheaper models such as the Model S and then the Model 3.'

“You are defined by your first product,” Rawlinson tells me an interview. “We need to create a technological tour de force as our first product at an appropriate price point. If we were at a lower price point, we wouldn’t get a margin on the product, largely because of the battery cost being such a significant factor in our bill of materials.”
 
PALO ALTO, Calif., Aug. 11, 2020 (GLOBE NEWSWIRE) -- Tesla, Inc.(TSLA) ("Tesla") announced today that the Board of Directors has approved and declared a five-for-one split of Tesla's common stock in the form of a stock dividend to make stock ownership more accessible to employees and investors. Each stockholder of record on August 21, 2020 will receive a dividend of four additional shares of common stock for each then-held share, to be distributed after close of trading on August 28, 2020. Trading will begin on a stock split-adjusted basis on August 31, 2020.
 
Demand for Lucid will be even more poor than the Taycan because people are wary of investing cash into a car from a new car company with no service centers and a high chance of bankruptcy. Even if their cars are some magic blowout awesomeness for 60k, most people will not take the risk. This is a negative feedback loop in which new car companies need to overcome. Tesla did this solely on the backs of Elon Musk being a rock start engineer and was given Tesla a cult like status overlooking many many deficiencies (like service/charging network that didn't exist) vs traditional auto.

But they do have Mr Bach, who clearly is a rock star (formerly with Tesla on the Mopdel S, now wears a company black Tee shirt under his suit coat for the class pictures).
 
Gawd....never thought I would be this freaking rich!:eek::D:eek:

Yes I know I need to act calm....but it's so hard!

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