With this move I think Tesla is also going on the offense when factoring all the chatter of a “Tesla Killer” coming in 2019, 2020 or 2021. What will the consumer think when staring at a $45k price tag on an Audi vs. 37k Model 3?
Tesla is now attacking any “Tesla killer” chatter before anyone of them hits the market. There’s a term for this when dealing with livestock—it’s DOA, or “Dead On Arroval.”
Look no further than the Volt.
At the current pricing of the Model 3, the Bolt is on life support. The downward spiral begins. They keep losing money on the Bolt because they can't scale production up enough to utilize economy of scale due to poor sale figures, which will continue to make this car a money loser.
This goes for any new upcoming EVs. Tesla's advantage cannot be understated.