RobStark
Well-Known Member
I glanced over the chart, but after reading the article it appears you’re correct. The data indicates 388k for the small/midsize luxury sedan. Here’s the thing though, Tesla is taking sales from Prius, Civics, Accords, Coralla, etc. that market is much larger than the small/midsize luxury market. Model 3 is crossing over to the lower segment, to which buyers are factoring gas savings, no oil change, etc. to purchase the vehicle. For this reason, I suspect the addressable market for Mode 3 will be much higher than 388k/year.
It is natural to progress from cheaper to more expensive cars as you get older and move along in your career.
Many BMW 3 Series buyers traded in their Corollas,Civics,Accord, and Camrys.
But probably not many Prius. Most people don't come out of the womb owning a luxury car.