It’s poor execution to promise a $35k car and not be able to deliver it.
It was a mistake to promise a fixed $35k price in the first place. That's why Tesla is not making the same mistake with Model Y.
To be fair, when Elon mentioned $35k a few years ago, he said $35k plus inflation. There has been significant inflation especially for wage and battery materials. Of course shorts will spread FUD but ignore the inflation part.
The original promise was a decent 200 mile EV at $35k plus inflation. If they indeed offer a decent 200 mile EV at $39.5k, that would be basically what was promised. However, lets take a closer look of the Standard Plus at $39.5k:
1. #1 in safety: based on NHTSA test results, Tesla Model 3 stands alone with a below 6% chance of serious injury. This number is lower than any other car that has ever been produced. This is a huge achievement.
2. It has 240 mile range instead of 200 mile.
3. 12-way power adjustable heated front seats, premium seat material, instead of manual seats.
4. Keyless entry
5. User profile memory and automatic folding side mirrors
6. Keyless entry
7. High quality audio
8. Maps & navigation software
9. Glass roof, LED fog lamps
10.
Autopilot
11. Lifetime over the air software update
12. Unmatched driving fun
None of these items were promised for the base Model 3, they are included without additional cost. It suppose to be a decent economic 200 mile EV, instead, they delivered "the ultimate driving machine".
Also, I heard they will start to deliver $35k Model 3 this weekend.
Edit: If $10k gasoline savings and $3750 tax incentive is considered, this car's cost is significantly lower than ICE vehicles. A friend of mine told me each month he spends $4k on gasoline - on one of his three vehicles.