I don't understand what is going on with Tesla in 2019. 2018 Q3 and Q4 were fantastic. Margins were good, cash flow was good, and it looked like Tesla had gotten over the hump. My thought was that the company would stay profitable, or focus on the break even point so as to re-invest as much as possible back into growth while not posting losses. Seems like a very positive point to be.
Then guidance was that there might be a small loss in Q1. That was not a small loss. That was a WTF happened quarter. Current guidance doesn't seem very believable, to me, for Q2 or the entire year.
I keep seeing people post how there is no demand problem. However, I've received multiple emails this year (2019) from sales advisers asking if I'm ready to buy my next Tesla. If demand is greater than supply, why are these emails going out?
Now the tours are being canceled. Is that because good changes are happening at the factory or to reduce visibility into problems going on?
If demand is as strong as it was in Q3 and Q4, why is Tesla struggling to turn a profit now?
Elon's cost-cutting email was terrible. I've been through that at another publicly traded company. I was in middle management back then and the message to squeeze every dollar of cost out, while good-intentioned, lead to a morale drop and uncertainty among staff. I had staff in my office asking me if the company was going under. Were they going to have a job soon? etc. My answer was that the company was doing well (it was) and they wanted to continue to make it more efficient (which was true). But many people figured I was simply giving the company line that a manager was expected to say.
It also hasn't set well with me that suddenly the focus is on Tesla being all about robotaxi. I understand that's part of the shift from Master Plan 1 to Master Plan 2, but it wasn't supposed to be a "bet the company" approach. It was supposed to be the focus after Tesla was established.
So, if someone would care to write a response, explain it to me like I'm five, if you prefer. Because I'd like to emotionally feel better about being in TSLA since early 2016 and realizing I've lost money compared to having just dumped all of that money into an index fund and forgotten about it.
What'd I'd really like to see: Proof that demand is strong. a simple to understand explanation of why Q3 and Q4 were good but Q1 and Q2 are crap despite sales being strong.
So, long rambling post... if anyone cares to respond with some data to clear up some of these questions, I'd appreciate it.