MartinAustin
Active Member
Sorry I'm 20 pages behind again... but had to answer/add to this. Rivian are not out to become a high volume manufacturer of those vehicles. Not with prices starting at $70,000. They are aiming at the affluent buyers of JLR, Ford Raptor etc. Haven't you seen the ads? They're all about vacations... nothing about work.I feel Rivian's situation is similar to NIO. Everything seems great, except one problem: how will they deal with competition from Tesla? Tesla spent 16 years to accumulate experience and knowledge in battery tech, drivetrain, chip, software, production scale, automation... If Tesla offers a great pickup truck at $50k, will Rivian sell well at $70k?
NIO did everything including lying to show they have been selling well with bright future, they can't change the fact Tesla will compete with them head on. The market can see that.
If Rivian were out to become a high volume manufacturer, they would still need to grow slowly, adding capacity as income permits. At some point they start to find the limits of the market for a primarily North America-focused $70,000 vehicle. They have to go downmarket to truly increase sales numbers.
Also Rivian's products currently follow the form factors of conventional ICE vehicles. Tesla's pickup truck promises to change that form factor significantly, perhaps resembling European-cab-over style (but with raking for aerodynamics since there is no engine), which may work to "age" the current form factors from GM, Ford and FCA... and Rivian. Unless Rivian pulls off a miracle by the time Tesla's truck is available, Tesla will enter the market segment with massive brand recognition, a significantly less expensive vehicle, potentially much larger manufacturing capacity, and potentially rob Rivian of some of its differentiation, namely the "upscale alternative powertrain approach." Buyers of Rivian's vehicles will still be out there, but sales will be diminished.
Rivian is certainly behind Tesla in experience, which is how they end up with such a low range on their largest battery configuration. Rivian are are in front of everyone else though... who isn't trying at all. It's a painful learning curve, and as you say, Tesla is 16yrs in front.