@ZachShahan just published this article on CleanTechnica:
A lot of topics covered, and I wholeheartedly agree with his overall assessment: 90% of the Tesla FUD is a diverse mix of plain old affinity fraud propagated by two disrupted industries (automotive and old energy), overworked journalists with way too many topics to cover and way too short of an attention span, tribal affiliations, PR mistakes by Elon and Tesla, helpfully egged on by the financial sector through the most shorted major stock on global financial markets, combined with the physically most complex business plan Elon Musk could think of which is absolutely not conductive to make things easier to understand and explain.
So yes, I absolutely concur with
@ZachShahan and
@tinm that there's no "conspiracy" and except a few well known FUDster the mainstream media is at worst confused about and harboring tribal prejudice against Tesla. There's many, mostly disorganized entities acting against Tesla out of confusion, due to being disrupted, and, in some cases out of financially motivated malice and fraudulent intent as well (short sellers).
As to solutions? @ZachSachan mentioned that he considers #PravDuh a mistake timed poorly in light of the existential threat Trump and Republican messaging is posing to independent journalism, and I think there might actually be two channels of honey to improve Tesla's media coverage:
- Tesla is one of the most exciting companies on earth, and in the journalistic world where the scoop is currency, Tesla is a central bank: factory visits, face time with executives, unveils, comments on current evens, etc. Tesla and Elon has tried this and got burned a couple of times, but it's not organized, strategic and frequent enough I think.
- I suggested before a more direct method to save journalism: Elon could start a foundation that promotes independent journalism. If the Kochs, Merceds and Bezos are buying media influence unashamed, why couldn't Elon do something to improve investigative and objective journalism? Money does help.
This situation is not going to self-correct easily, but once it does, it will be a massive event affecting stock valuation as well.