I think we've been hardened to analyze competition to Tesla from years of defending and deflecting and hopefully digesting the short narrative for a decade now. I know that I've learned what to look for when a company talks a good game. Every time Milton makes some outrageous claim, it reminds me of what Elon may have looked like at the time to the uninformed. And then I look into why it's different.
We can now shred the comparison with ease having the trump card of credibility, accomplishments, results and actual product. One is real, the other isn't. I do agree with others here though that rather than become one of the NKLAQ, take the high road and ignore it.
The other observation that I have about why NKLA is doing so well is that there's a huge population of anti-Tesla and anti-Elon types that will cheer on any challenger to dethrone the new king. It seems obvious to us that they really haven't even looked into what the challenger's arsenal is or even if they have one. It doesn't matter to them because it's ABT (Anything But Tesla). I run into this on other BEV forums all the time and they will take any little scrap of negativity and that's their argument to pile on with claims that Tesla is the devil and Musk is a cult leader. They have a confirmation bias that runs wild without cause and no matter what evidence you provide, they will not budge. They have a religious detachment from reality of "don't confuse me with the facts, my mind is made up".
It's somewhat pathetic that they will avoid Tesla at all costs while suffering with slow charging, frustrating road trips, uncomfortable seats, lack of OTA, etc., and try to puff up the features of a Bolt or Leaf as superior to the point of flagrant lying. Truly the definition of delusional.