Tesla itself is already demonstrating the direction I'm predicting by using CATL batteries. Yes they sure have the rest of the puzzle all to themselves at the moment, nobody so far is close to Tesla in efficiency. But there's a law of diminishing returns, they can only squeeze this much efficiency and the further we go, the harder it is going to be to maintain a big enough lead that effectively prevents any major competition from entering the space. There are non-market forces in the picture as well: China will not be shy to make sure domestic competition shows up, Japan and Germany are in the same boat, Korea is already having some better than average EVs coming. There will be some major shenanigans happening in US, the states with UAW factories are a major election force and given the current motto of treating national budget as an unlimited resource to be tapped in, what are the chances they'll get a major rescue package? None of these entities stand to make a lot of money/have good margins any time soon, nothing close to Tesla.
The big opportunity for Tesla is seizing "Peak Opportunity", essentially around now...
The "Peak Opportunity" is rapidly scaling EV production at price approaching ICE car prices.
It doesn't matter if others can eventually do it, market share is on the table right now... first in, best dressed.
There will be a limit to how big Tesla can get and how much of the market they can satisfy, in terms of the mission other carmakers will readily fight over the crumbs in any segment Tesla doesn't tackle and offer consumers a bit more variety.
After the car sales "land grab" comes toe Robotaxi "land grab" and Tesla is well placed there as well.
For Tesla Energy, Tesla is competitive, but the competition is more competitive, more prepared and more ready. But Battery Day may reveal an edge in Energy Storage batteries, and some advantages from scale, marketing and brand image would not surprise.
Finally I expect to see Tesla diversify into a lot of home energy, grid energy and domestic appliances,
So there are 2 key aspects:-
1. Being well placed to seize rapid growth opportunities when they exist
2. Maturing into a much more diversified company...
Given this, by the time competition belatedly shows up, I'm not seeing a problem.. 1. above is complete, and Tesla is moving on to 2.
Due to the mission, I think Tesla will eventually tackle difficult markets like India... the mission and local desire for a better life will ensure Tesla gets help everywhere...
China has ambition, and will be competitive.
VW+Apple might eventually be able to match Tesla in all areas including FSD, but I can't see how they will get the data needed in time to be relevant..
But what every car maker needs at "Peak Opportunity" is battery packs, and they only have them if they know where the raw materials are coming from. It takes 5-7 years to spin up new mines and raw materials processing, it can't be left to the last minute. As always, Tesla is 2 steps ahead of the competition.