I called Wells Fargo Advisors in 2010 and asked them how I can move my tiny $22k 401k into entirely TSLA. They told me it was impossible so I eventually just gave up, being young and stupid. Kind of wish I had pursued that a little more tenaciously, or Wells Fargo cared about their customers enough to explain my real options.
Not every 401k plan allows moving money into a BrokerageLink type option. And even those that do sometimes put limits on what you can invest in. Like one I have can only invest in mutual funds, no stocks/ETFs/Options/etc. (Luckily that leaves some options: two Baron funds and one ARK fund that hold a decent percentage of TSLA.) The smaller the company the less likely their plan is likely to give you any options. (Another restriction is that I have to leave 5% of the money in the standard plan funds offered in the 401k.) Every plan is different.
If you are no longer with the company you can almost always move the 401k money into a Rollover IRA... (At which point you should be able to invest it in almost anything in the market.)
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