I used smart as an antonym of stupid, which was the word used in the original post. Many people do think Toyota leadership is stupid, and I’m one of them. Either that or they’re shortsighted, greedy and unethical to the point that they are willing to effectively commit mass murder which is undoubtedly the net statistical result of unnecessarily perpetuating ICEV sales, especially considering their current position as the largest carmaker in the world.
Pushing for hydrogen fuel cells is also stupid. Last I checked, Toyota are the only ones still seriously pursuing this technology with plans to invest trillions of Yen into developing it. Engineering and management resources always have an opportunity cost. Toyota could have used those resources for BEV development instead of dividing their budget and attention.
Maybe Toyota weren’t ignoring EVs, but if they were spreading misinformation about EVs, running misleading ads about “self-charging” EVs (hybrids), and actively fighting legislation supporting EVs then arguably that’s worse than just ignoring.
Having top secret developmental prototypes for years and not mass producing them is worthless. Rivian did that too and look how that’s working out for them. Rivian at least is 100% in on EVs and only is doing two models; Toyota is taking this ill-advised strategy to the extreme with 30 models and four powertrain architectures while still planning to have the majority of their car sales include combustion engines in 2030.
It’s too late for Toyota and they are screwed. Some other legacy OEMs still have a chance at transitioning, but Toyota is done.