Captive finance is not a license to mint money, despite the potential market. From the very first captive finance company, GMAC in 1919 and General Ele truc Credit in 1932 the idea was to finance purchases of Model T and refrigerators to people who could not afford them. Nothing fundamental has changed.
Tesla and Solar City before, have dealt in financing of various kinds. They do still and that will grow. Every significant move, including Tesla Insurance, has been built of quite careful thought about what Tesla must do to be significantly better than other choices.
Elon Musk knows and understands both finance and the entire financial services industry. Neither he nor Tesla will do something simply for profit, there must be contribution to objectives. Regulation hasn’t much to do with that, pro or con.
Most major recessions and depressions have involved financing excesses driven by over-optimistic financiers or worse. Tesla executives know that too. Apple, Google, Amazon and Tesla all aren’t ready to choose to do something that yields higher risk and lower rewards.
If you ask where hubris goes, ask Goldman Sachs how they feel about the Apple Card. Great from consumer perspective, not so glamorous for them.
I hope TSLA steers clear, as they’re doing, unless there are very solid reasons why.
If TSLA ever makes big moves in financial services without them I’ll immediately sell my shares and join the shorts. I do not ever expect to need to do that. Elon is not crazy.