EVNow
Well-Known Member
WOW - didn't expect this. Thought they would fight the Treasury ruling .... which they still may.
Margins under attack ....
Margins under attack ....
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People buy super cars and hyper cars because nobody else can. Status symbol.
Not just theirs. If other manufacturers play the price game as well, they may end up selling at a loss or forfeit market share.Margins under attack ....
Astonishing price cuts all at once. I will definitely need to revise my 2023 earning model. Still looking good but not as bullish on automotive. On the other hand this might indicate that cost deflation is happening faster than I modeled for. COGS per vehicle in Q3 was $39.2k, which was 10% higher than the 2021 average of $35.6k, and even that average had extremely high shipping costs, expedite fees, and chip costs compared to a normal year. Also the new factories are coming into volume production and Tesla likely has a clearer understanding of cost at Berlin and Austin now. Hard to distinguish how much is due to a decline in demand vs an increase in supply.
@Todd Burch is right that some people will take advantage of the lower prices to buy extras, or to upgrade to more expensive variants, so a simple subtraction of the price drops from margins is likely too pessimistic.
Remember that $45/kWh battery credits are going to add an easy $3-4k back into margin this year for North American sales.
The biggest cuts were for Y, S and X which were earning well over 40% margin at the previous prices. Y matters most and it was basically earning about $29k per car if $68k average price and $39k average cost, and that was not even counting cost improvements in Texas and the battery subsidy. If 2023 Y ASP in the US is now going to be ~$55k and cost is going to $36k with deflation and Texas efficiency, profit per car is still going to be 55-36+3 = $22k for 40% gross margin. Both of these numbers are substantially better than Tesla’s global average vehicle profitability has ever been. This matters because Y will comprise the majority of sales volume for Tesla next year. Growth of Y production at the new factories plus hopefully a full year of smooth sailing at Shanghai remains the big story for 2023. Another equivalently huge price cut would be needed to reduce average automotive margin below 20%.
What a power move though. I don’t see how anyone can compete with this.
Crazy economies of scale are exactly what Austin and Berlin were designed for. They should be able to produce 3&Y much cheaper than Fremont.Do you honestly think in the next 4 we'll see some crazy economies of scale and we skyrocket?
Nah mine is easy, it’s red. The red option price just increased a lot. It used to cost $2,000 to upgrade to red. Now the red ones will set you back $2,000 and disqualify you from the incentive. Boom, $9,500 upgrade.If you own a white Model Y you better start putting stickers on it. Pretty soon it will be darn near impossible to find your car in the costco parking lot
I don't really want to say because it's just the dumbest way ever. But if you must know, I literally just took their 3 billion from the previous quarter and cut it by 2/3 because that's how much their auto profit just dropped by.How did you get an estimate of $1B profit per quarter?
The tax rebate would increase demand for Tesla. But Tesla clearly has enough demand and could probably decrease prices with $10k anytime they want and still be profitable once Berlin and Austin is fully ramped and with FSD and insurance adding strong margins. But competition won’t be able to make EVs profitable in big volume without the subsidy. Short term this means fewer EVs being produced, but long term it means Tesla will be more dominant and very quickly their 50-80%/year growth will make up for their lack of competition. Tesla makes EVs way more efficiently than GM/Ford, it is just wasteful for the economy to have competition if competition is gonna be so bad. So I think Elon has decided that he will go for the nuclear option, electrify the entire world without any help from legacy industry.
But you didn’t account for higher volume.I don't really want to say because it's just the dumbest way ever. But if you must know, I literally just took their 3 billion from the previous quarter and cut it by 2/3 because that's how much their auto profit just dropped by.
I welcome anyone who actually is willing to put in the time to do the math. There are far smarter people than I with actual spreadsheets that I would like to take a look at.
No I didn't. This is correct. If you assume all things as equal but a 50% volume increase then it would be 1.5 billion a quarter of free cash flow. Half of Q3 2022.But you didn’t account for higher volume.
Eh I think you’re focusing too much on the nitty gritty and are neglecting other more important factors here that are more easily quantified at least in rough terms.I don't really want to say because it's just the dumbest way ever. But if you must know, I literally just took their 3 billion from the previous quarter and cut it by 2/3 because that's how much their auto profit just dropped by.
I welcome anyone who actually is willing to put in the time to do the math. There are far smarter people than I with actual spreadsheets that I would like to take a look at.
If you own a white Model Y you better start putting stickers on it. Pretty soon it will be darn near impossible to find your car in the costco parking lot
A possible solution.Midnight Silver Metallic is back to costing $1000. If you upgrade to Induction wheels, then you don’t qualify for the tax rebate with a paid color option. I hope those stickers go with white.
Leasing documents describe the building as a warehouse with more than 300 trailer parking spaces, a large truck court and docking capabilities intended to enhance efficiency in loading and unloading products.
Tesla is advertising a handful of job listings in the Brookshire area for warehouse and logistics positions, too. One position for an associate manager in production control advertised on social media platform LinkedIn describes needing someone to oversee cell materials production with experience in handling, logistics and supply-chain management in a manufacturing environment.